By Timmhotep. Mass Appeal is proud to announce that we’ve joined forces with Pharrell’s ICECREAM to present an official SXSW hip-hop showcase like no other. On Friday, March 15th we’ll be at the Austin Music Hall with performers Kendrick Lamar, Bun B, Pusha T, Danny Brown, Alexander Spit, A$AP Ferg, Joey Bada$$, Roc Marciano, Harry Fraud, Emilio Rojas, BIA, Nylo, and other surprise guests. The cherry on top of this ICECREAM sundae is that we’ll also be celebrating Mass Appeal magazine’s return to print as a quarterly publication with issue 52. Check back with us as we will be announcing more surprises and the new print issue in the coming days. Trust us, our SXSW event is going to be #MASSIVE. Attendees must RSVP for the event here.