Who says men can’t wear handbags? Certainly not Pharrell Williams. He stands as Chanel’s first-ever male handbag model, a title he wears with style in Chanel’s latest campaign video for the Gabrielle bag—named for the brand’s founder (Coco was a nickname!). In the cryptic video, Pharrell explores an abandoned warehouse while toting the iconic handbag by his side.
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He runs wild through the space, seeking adventure at every turn, just as one would expect Pharrell might. After about a minute of wordless exploration, he meets a young boy with a message written in cursive on his palm: “Gabrielle.” Then, like any good messenger, the boy disappears, leaving a confused Pharrell in his wake. Honestly, the ad is pretty eerie—smelling stronger of Twin Peaks-inspired direction than Chanel No. 5.

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*instyle.com