Pharrell & Tyson Toussant
Burton Snowboards has teamed up with Pharrell Williams and BIONIC® yarn to produce an urban line of eco-friendly snowboarding outerwear and accessories for Burton’s 2014 line. Shown for the first time at the 2013 SIA Snow Show, the urban style meets mountain function-inspired collection incorporates BIONIC Yarn into every piece. Burton and BIONIC first teamed up last year with a handful of outerwear pieces made with BIONIC yarn, an incredible thread that uses 40-45% recycled content and is 400% stronger than conventional yarns. This year, the two brands have taken the relationship to the next level with a full product line that is inspired by the traditional hand-woven fabrics of Bolivia. Pharrell Williams, Partner & Creative Director for BIONIC, took a major role in the collaboration by providing the textile design used in every piece.
Highlights of the Burton x BIONIC line include the 3L Jacket and the Bomber Down Jacket, both on display this weekend at Burton’s SIA booth (booth #1965). The 3L Jacket fuses waterproof/breathable 3-layer function while the custom fit transitions the jacket easily from snow to street. The Bomber Down jacket combines ultimate warmth with a Burton-exclusive BIONIC fabric that combines recycled yarns with rugged waterproofing for a modern collaboration that amps up strength and style in the warmest puffy in the Burton line. The whole Burton x BIONIC collection will be on display exclusively at the SIA Snow Show in Denver, and will be available at select retailers, Burton flagship stores nationwide and online at burton.com in early September 2013. For a sneak peek at this new collaboration, check out the attached images of the 3L Jacket and the Bomber Down Jacket. More details will be revealed later this year.