While we await more details on Pharrell Williams’ next sneaker collaboration with Adidas, new styles continue to surface on social media, making it clear that there are some big plans for the still-unnamed silhouette. It looks like Williams’ next Human Race kicks will be available in a wide variety of colorways, in addition to the Stan Smith-inspired white-and-green look spotted in March.
The most recent images come courtesy of Instagram user @sneakerprophet_, who’s shared a handful of potential releases including a white-and-pink version, a style with a tan upper and a pink midsole, a marled blue colorway and an attention-grabbing multicolor makeup that blends shades of yellow with a kaleidoscopic knit. But the pairs pictured below aren’t the only unreleased Pharrell sneakers making the rounds. At a Chanel party last week in Los Angeles, the recording artist and designer celebrated his birthday with a previously unseen colorway of his Human Race NMD collaboration.
Pharrell has been adidas’ not-so secret weapon since he signed with them and his next attack looks pretty potent. He’s remixing the already hot NMD runner as a part of his Human Race Collection and it looks to be an absolute scorcher. The adidas NMD is a pretty recognizable silhouette but for the purpose of this release, it’s been scaled down a bit with a revamped lacing system.
The heel support anchored in the midsole now also doubles as a sort of lace plate. The sneaker is given a bright yellow upper with the words “Human Race” splashed across their upper in bold black lettering. The Pharrell Williams x adidas NMD Human Race is available now at adidas retailers including the Billionaire Boys Club and will have a wider release on August 25.
By Alec Banks. The scene at The Lot studios in West Hollywood, CA is rather subdued as adidas employees put the finishing touches on the party space to celebrate the launch of the second drop of their Pink Beach collection with Pharrell Williams. Glassware is polished. Burly security guards are jokingly thanked for being so big so that their hulking frames can hide tiny aesthetic faults on the periphery that can only be noticed by someone who knows that they are there.
Some people even have booties over their shoes so as not to track in any dirt on the white floor. The entire scene is set off by a radiating, pink glow and thick, puffy clouds overhead. It feels like you’ve stepped onto the set of a Sin City sequel and producers are still trying to decide what needs to be real, and what will be filled in later with after effects. In a few hours, casting would be completed with appearances by the likes of A$AP Rocky, Big Sean, DJ Khaled and Tyler, The Creator.
Pharrell Williams steps out of a black SUV around 8:30 PM and takes a moment to bask in the atmosphere before he is ushered to a faux-beach area where white chairs and a beach ball sit below a neon Trefoil logo. He’s dressed in a blue cap and navy hoodie from Cactus Plant Flea Market and a pair of the slip-ons from the collection which are already sold out worldwide. Williams jokes with members of the adidas team and is playful as he commandeers one of their cellphones to make the inaugural post on adidas’ Snapchat channel. Unlike other major celebrities, his team of handlers aren’t glued to his hip. He’s effortlessly cool and he’s careful with the words that he chooses; a publicist’s dream.
By Kari Hamanaka. It may have been the pink hue that tinged the sound stage at The Lot studios in West Hollywood, or perhaps it was the puffy faux clouds that hung from the ceiling, but the dreamy setting seemed just the right one for Pharrell Williams to get deep on where he drew inspiration for his collaboration with Adidas and life in general.
The Grammy-award winning music artist, producer and designer — whose name has been linked with Karl Lagerfeld, Comme Des Garçons, Moncler and Colette — was on set Friday night at the site of his and Adidas’ launch event to talk the second drop of his Adidas Originals = Pharrell Williams Pink Beach collection.
The first iteration became available earlier this month. The second drop for spring presented a fuller range for men and women along with children’s versions. Friday’s event was also linked to a Snapchat takeover by Williams and a retail pop-up at Nice Kicks in downtown Los Angeles that runs through Sunday. It all started in 2014 when Adidas sent Williams leather versions of its classic Firebird jacket. He doodled. The drawings were then embroidered onto the jackets, which became the inspiration behind Pink Beach.
Photo by JR. Pharrell Williams took to Instagram today to share his latest collaboration with Adidas Originals. Having recently worked heavily on the Superstar, it looks like the rapper and producer has moved onto the brand’s iconic ZX running collection.
Entitled the PW ZX333, it looks like Pharrell actually got his very own signature sneaker as part of this new team-up, rather than only giving existing silhouettes a new spin, like in the past. So far there is the above photo and the below video of the shoe, which is not revealing too much. Stay tuned as we find out more about the Pharrell x Adidas Originals PW ZX333 in the near future.
Adidas had a very prosperous 2015, thanks in no small part to one Kanye West, whose YEEZY collections managed to generate a whole lot of revenue for the German sportswear company and even more hype. While West made no bones about the popularity of his footwear and apparel line, Pharrell Williams struck his own fortune with the Adidas Consortium Superstar collection.
According to Business of Fashion, Adidas recently produced a report of last year’s financial earnings. In it, the company detailed that it had sold 15 million pairs of Superstars – some of which Pharrell had no hand in creating – and, “at $100 or so per pair, accounted for almost $1 in every $10 adidas took in,” outperforming and outselling all shoes in the adidas range.
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