On a Wednesday afternoon in March, Pharrell Williams goes to a half-dozen places without ever leaving his chair. He begins at a music studio in East Hollywood, where the eleven-time Grammy-winner breaks up the day’s recording session for lunch (a Sweetgreen salad). But in no time, Williams is ruminating on Tokyo, a city he refers to wistfully as home: “Every sensory experience they offer you is revolutionary. Man, their bubble gum is everything.”
The next moment, he’s talking about the recently discovered planetary system Trappist-1, noting cryptically, “We’ve probably already been. . . . How many times has the Big Bang banged?” The discussion then time-travels to the future, where CRISPR genome- editing technology has cured humanity of its terminal maladies. “Get ready, because ten years from now life as we know it will be unrecognizable,” he says. “You realize that the BlackBerry was basically Atari, right?”
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7 things you need to know about G I R L’s Fragrance. Pharrell Williams’ foray into the beauty world is making us extremely happy over here at Grazia HQ, as the super-cool singer/rapper/producer has just broken the silence on his much-anticipated fragrance collaboration with Comme Des Garcons. When Pharrell first unveiled his plans for the new scent, we were seriously excited. After all, this marks the first time the fashion house has teamed up with a musician to create a fragrance.
And heck, this isn’t any old musician. We’re talking the hottest man on the musical block. Out in September, the new (and unisex, FYI) scent shares a name with Pharrell’s second studio album, Girl, which rolled out in March. So, ahead of the fragrance launch, read on to discover the 7 things you need to know about the new scent… Pharrell Williams Girl will be available from September 1st from Dover Street Market, London
1. It’s a whole new spin on a unisex fragrance
Don’t be fooled by the moniker—the heady wood, white pepper, and lavender blend is actually a unisex scent, and a pretty swanky one at that. As Pharrell himself said, “We just found another way to say unisex.”
2. His love for perfume started with Ralph Lauren
In a recent interview, Pharrell admitted that his fragrance journey started way back with Ralph Lauren Polo, saying, “It was kinda cool to me.”3. …But following his teens, he didn’t wear scent for 15 years!
4. The bottle is beyond swanky
In fact, the bottle, logo and packaging have all been designed by House + Holme, featuring bold, cartoonish artwork by artist Kaws, a close pal of Williams’.
5. The making of Girl was an easy feat for the singer
As Pharrell explains, “We had the best nose in Paris, I was working with the best brand- so there was not much of a struggle… I was working with the masters of the artistic universe.”
6. The new scent will have its own art exhibition
Next week, an exhibition curated by Williams called ‘Girl’ will open at Emmanuel Perrotin’s new space in Paris, the Salle de Bal. It will showcase 40 works by mostly female artists including Marina Abramovic, Sophie Calle, Cindy Sherman and Tracey Emin.
7. The new fragrance is the final flourish for Pharrell’s creative energies
“For each of our senses there’s an art form: For ears there’s music, for your eyes there’s art, for your nose there’s fragrance, for your taste there is the culinary art, for feeling I say there is love.”
Pharrell and Comme des Garçons link up on a new fragrance called G I R L which, despite its name, will be for women and men. It will be available in September.
“As one of my favorite designers once said, ‘Comme des Garçons is your favorite designers’ favorite designer…the top of the top, the best of the best,’” Williams said of the partnership to WWD. “I am so honored to be working with Comme des Garçons and cherish the education that I’ve experiencedn this collaboration.”
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