Yoobi, a creative supplies and stationery company, today officially unveils their exclusive back-to-school collection with Pharrell Williams‘ creative collective, i am OTHER, as it rolls out across Target stores nationwide. In keeping with Yoobi’s core mission, amazing products with an awesome cause, for every Yoobi x i am OTHER item purchased, a Yoobi item will be donated to a classroom in need, in the U.S.
The Yoobi x i am OTHER partnership is a naturally synergistic collaboration considering both brands’ strong belief in changing the world one kid at a time by providing them with the resources they need to be successful. Yoobi x i am OTHER embodies a positive message about self-acceptance, individuality and motivation to meet one’s potential while giving back to those less fortunate.
Pharrell Williams described the purpose behind the collection, “Being OTHER is knowing that that which makes you different is what makes you special, and that when unique individuals come together, collectively there’s a lot of power in that. The goal of this Yoobi x i am OTHER collection is to inspire kids and give them the confidence to celebrate their uniqueness. We also want to inspire kids to take care of others and give back to their communities.
Here is Jesse Rankins, Jonathan Wells and Eddie Smith III’s aka WatchTheDuck’s latest single produced and featuring Pharrell. It sounds like it’s been produced in the early 00’ cuz Pharrell is back at being weird again, by weird I mean pretty awesome, just listen to the hook to the tune. ’Stretch 2-3-4’ is on WatchTheDuck’s new EP, The Trojan Horse, via Dim Mak/ Epic Records. The EP also includes T.I., ScHoolboy Q, Afrojack and Steve Aoki executive produced by Pharrell. And after several rumours of ’WatchTheDuck’ being on Pharrell’s label ’i am OTHER’, Pharrell confirmed the signee on his Twitter last week, so from now on you’ll get the latest news from ’WTD’ on theneptunes.org, make sure to cop it on iTunes.
For everyone who isn’t familiar with ’WatchTheDuck’ (WTD, stylized as WatchTheDuck), is a musical trio from Montgomery, AL. signed to the Epic Records formed by friends Eddie Smith III, Jesse Rankins, and Jonathan Wells DJs, producers, and musicians originally from Montgomery, Alabama but moved to Atlanta, Georgia in 2010. The name of the group comes from a phrase that they use to describe their work. Smith has been quoted as saying, “Everybody sees the duck traveling smoothly on top of the water but nobody sees it kicking hard as hell under it, struggling to stay afloat.”
They released their debut (EP) on 2013 titled ’Anatidaephobia’ which had their famous single ’Poppin’ Off’ and they just released their second project via Epic Records/i am OTHER titled ’The Trojan Horse’. Y’all remember them also being on T.I.’s Paperwork album from last years on the Pharrell produced tunes ‘G Shit‘ and ‘Light ‘Em Up (RIP Doe B)’
WatchTheDuck – Poppin’ Off (Official Video) (2012)
T.I. – G’ Shit feat. Jeezy & WatchTheDuck (Official Video) (2015)
WatchTheDuck – The Trojan Horse (EP) (2015)
01 – Stretch 2-3-4 feat. Pharrell
02 – Making Luv To The Beat feat. T.I. & DJ E-Feezy
03 – 6 Shots feat. ScHoolboy Q & Candice Pillay
04 – Don’t Blame Luv feat. T.I.
05 – Lost Future feat. Afrojack
06 – Hustler feat. T.I.
07 – Beautiful, Broken & Wasted feat. Steve Aoki
The first thing I do when I get up is, checking for new Neptunes Tracks since 2001, that’s how much I love Chad Hugo and Pharrell Williams. Dedicating my love and passion for the music by The Neptunes.
Y’all don’t even know but you guys changed my life. I don’t know where I would have been without their music. From the biggest Neptunes Fan in the world, from the bottom of my heart, thank you very much for this wonderful gift, I love you guys.
Thanks to Nadeska at MTV, Snoop Dogg has finally confirmed his upcoming album with Pharrell publicly. A few weeks ago, the Dogg previewed one track that he recently did with Skateboard P. ‘It’s a great record me and Pharrell did from top to bottom. It feels good and I’m happy to be back in the studio working with one of my favorite producers and homeboys,”
Snoop told MTV News on the BET Hip Hop Awards carpet. “It’s different — it’s completely different than anything we’ve ever done. It feels good, sounds good, looks good.” And, from what my friends say that are working on the album, it’s going to be Snoop’s best album in years..
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