Photos by Lukas Wassmann. G-Star RAW elevates the essence of jeans by combining the brand’s modern design aesthetic with the creative mindset of its Head of Imagination: Pharrell Williams. For the ’17 campaign, the brand launches G-Star Elwood X25; a joint commitment to innovation, creativity and self-expression. Launched as a fresh interpretation of the 3D G-Star icon that celebrated its 20th anniversary in 2016, the G-Star Elwood X25 is a translation of unrestrained self-expression captured in 25 prints curated by Pharrell Williams.
Inspired by original checks, camouflages and traditional patterns from all over the world, these 25 prints make space for individuality. Pharrell, Head of Imagination at G-Star comments: “The 25 prints are an expression of true creativity. They give the wearer the freedom to choose for themselves, and by doing so, empower them to decide who they want to be and what they want to wear.” The G-Star RAW ‘17 campaign reinforces the message of freedom of choice that has inspired the 25 unique prints. The prints are photographed on Pharrell Williams and Dutch model/artist Marte Mei Van Haaster in an array of vibrant industrial and pastoral scenarios, bringing the spirit of the collection to life.
Pharrell & Marte Mei Van Haaster
The campaign is accompanied by a behind-the-scenes short feature film and several visual snippets, all shot in analog film. The artistic outcome, along the launch of G-Star Elwood X25, reflects on Pharrell’s personality and style – a melting pot of cultures and global influences that have been combined with G-Star’s DNA. His creative leadership and unique role as the brand’s cultural barometer for global audiences resonates in each nonpareil print and its own unique story. G-Star Elwood X25 will be in stores as of 16 February 2017. For more information visit G-Star.com/ElwoodX25.
A rep for Williams confirmed that the children and their mother are “healthy and happy.” Pharrell Williams and his wife, Helen Lasichanh, welcomed three new additions to their family earlier this month, a rep for Williams confirmed to Vanity Fair. The rep declined to offer any information on the babies’s names or sexes but said that Lasichanh and the children are “healthy and happy.” Williams and Lasichanh, who is a model and designer, are already parents to 8-year-old son Rocket Ayer. They were married in October 2013.
Virginia Beach native Pharrell Williams earned his second career Academy Award nomination Tuesday morning when “Hidden Figures,” a movie he helped produce, was selected as one of nine best picture Oscar nominees. Williams took to Twitter shortly after noon with this tweet via @Pharrell: “Best Actress in a Supporting Role, Best Screenplay, and Best Picture! Thank you to the Academy for three #HiddenFigures nominations!”
Williams was nominated along with fellow “Hidden Figures” producers Peter Chernin, Donna Gigliotti, Theodore Melfi and Jenno Topping. Octavia Spencer, a previous Oscar winner, received a nomination Tuesday for best supporting actress. Allison Schroeder and Melfi were nominated for best adapted screenplay. The 89th Academy Awards ceremony takes place Feb. 26. Williams was nominated three years ago in the category of best original song, for “Happy,” from “Despicable Me 2.”
Despite his one nomination this year, The New York Times and People magazine websites listed Williams among the Oscar snubs on the music side. “Mr. Williams didn’t just help produce ‘Hidden Figures,’ he also wrote songs and music for it,” NYTimes.com said. “The academy, however, didn’t give him the love this year, opting instead for ‘The Empty Chair’ from ‘Jim: The James Foley Story,’ by Sting and J. Ralph.
“The musician and producer was nominated for a Golden Globe for best original score for ‘Hidden Figures,'” People.com said. “However, his work was overlooked in the Oscars’ Original Score and Best Original Song categories.” “Hidden Figures” tells the story of real-life mathematicians who worked at NASA in the 1960s and stars Taraji P. Henson, Spencer and Janelle Monáe. The movie is set in Hampton but was filmed in Atlanta.
“Hidden Figures” is currently certified fresh on RottenTomatoes.com, with a 92 percent favorable rating from critics and 94 percent from audiences. So far, the movie has grossed more than $100 million in U.S. theaters, according to the-numbers.com. It finished third in the box office last weekend, behind only the premieres of “Split” and “XXX: Return Of Xander Cage.”
Donna Gigliotti, Peter Chernin, Jenno Topping, Pharrell Williams and Theodore Melfi, Producers
Best Supporting Actress
Octavia Spencer, Hidden Figures
“Women go through a lot, man,” Pharrell said, sighing, as we met up in a recording studio late last year. He was there to discuss Hidden Figures — on which he served as producer, songwriter, and composer (along with Hans Zimmer and Benjamin Wallfisch) — which would shortly become one of this season’s box-office smash hits. An in-demand recording artist and producer, Pharrell carved out time for Hidden Figures in an effort to help elevate the untold story of three African-American women at NASA.
Katherine Johnson (played by Taraji P. Henson), Dorothy Vaughan (Oscar-winner Octavia Spencer) and Mary Jackson (singer-actor Janelle Monáe) whose math skills proved invaluable when it came to launching astronaut John Glenn into orbit in the 1960s. Pharrell had plenty to say about the film, but he also wanted to discuss how it plays after Donald Trump’s election, a political shock he claims to have foreseen.
How did you get involved with scoring the film, and what do you think you brought to it that might not otherwise have been there?
I came on as a producer first, and then musically, I had songs I wanted to use in the film. And I wanted Hans Zimmer, my big brother, to do the score and he was like, “Yeah, but you’re doing it with me.” We were thinking about how we could approach the score differently for three African-American women in the 1960s. Usually, when you think of a score, it’s very Anglo or Euro in terms of the chord progressions — the sound of victory for them is a very different thing. Hans did Gladiator, you know? It’s very Euro. So the point was to do something different. How do we make the sound of victory from an African-American’s point of view in the 1960s, and on top of that, add another layer of being female?
During the “Roxanne Wars” of the mid-Eighties, a battle of words spilled across nearly 50 12-inch singles, captivating the earliest generation of hip-hop fans. With the first volley emerging in late 1984, the records not only showcased an early indication of the young genre’s commercial potential, but immediately catapulted 14-year-old Lolita “Roxanne Shanté” Gooden from the Queensbridge Projects to national fame.
However, the fictional beef of the Roxanne Wars paled in comparison to the drama unfolding in Gooden’s real life. Roxanne, Roxanne, the long-awaited feature film detailing the true story of the razor-tongued hip-hop pioneer, is unlike any other rap biopic. Writer-director Michael Larnell eschews the creation myths, superhero narratives and obsessive musical focus of films like 8 Mile, Straight Outta Compton and Notorious, preferring a portrait of a teenager balancing school, poverty, big sister responsibilities, early pregnancy and domestic abuse while a rap career burns in the background.
Pharrell Williams on Art and Life in Trump’s America: “It Is Time to Galvanize”
Before his film Roxanne Roxanne storms Sundance, we caught up with the musician-slash-producer with the golden touch. Unlike some of his colleagues in the entertainment industry, Pharrell Williams did not boycott the 2016 Oscars ceremony over its lack of non-white nominees. But in the year since, he has deepened his efforts at bringing films featuring black actors to life—and to the big screen.
Williams began this campaign via his production company, i am OTHER, in 2015, with the stylish, 90s-obsessed teen-heist dramady Dope, which premiered at Sundance that year. This year, he has been a vocal production force—a non-silent partner, if you will—behind the major hit Hidden Figures. And this weekend, at the 2017 Sundance Film Festival, we will see the Acura-sponsored premiere of Roxanne Roxanne, a buzzy film about the 80s New York hip-hop scene and a female rapper who helped inspire the epic “Roxanne Wars,” as well as a slew of answer records.
Sunday estimates had showed the two films tying for No. 1, but ‘Hidden Figures‘ ended up winning the race. Empowered women and outer space dominated the North American box office over the weekend as Pharrell Williams and Theodore Melfi’s biographical drama Hidden Figures orbited past Rogue One: A Star Wars Story to win the race with $22.8 million from 2,471 theaters as it expanded nationwide, versus $22.1 million for Rogue One in its fourth weekend from 4,157 locations.
Sunday morning estimates had showed the two films all but tying for the No. 1 spot with roughly $22 million each, but Hidden Figures did more business than expected throughout the day. (Most rival studios showed Hidden Figures narrowly beating Rogue One all along. The stand-alone Star Wars story is hardly a slouch, though, having stayed atop the chart for three consecutive weekends.) Also, check out a glipse of the Orchestrated Version of Pharrell’s ‘Runnin’ below. Make sure to cop the OST & The Score On iTunes.
Pharrell Williams – Runnin’ (Orchestra Version) (17′)
Photo by Mark Seliger. For Pharrell Williams, the most rewarding part about being a producer and co-composer on Hidden Figures isn’t that the film beat Rogue One: A Star Wars Story to top last week’s box office, it’s that the story about three African-American women who helped NASA launch John Glenn into space in the 1960s is finally being told. “A lot of people walk away [from the film] saying, ‘I can’t believe I didn’t know that story. That should be part of textbook history.’ To us, that’s the special sauce right there,” he says.
By “us,” Williams means himself and Mimi Valdes, who serves as chief creative office of his production company i am OTHER and who brought the 20th Century Fox project to Williams’ attention. For the Virginia native, that the story took place close to where he grew up, involved the space program — a secret passion of his — and shed light on these three progressive women made it all systems go. Plus, as his mom reminded him after he had signed on to produce, Williams met one of the protagonists, Katherine Johnson (played by Taraji P. Henson), years earlier at an event for his education initiative. “I was like, ‘Wow, it was serendipitous,’” he says.
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