While the song confronts systemic injustice, it takes a triumphant tone, with Williams’ breezy falsetto floating over a warm beat produced by Pharrell Williams and his production partner Chad Hugo, who make up The Neptunes. “The song is trying to communicate that when we stick together, treat each other better and welcome each other, there’s more money and more opportunity for everyone,” Williams says.
“The intention for a song was all about how tough it is to be an entrepreneur in our country to begin with, especially as someone of color, there’s a lot of systemic disadvantages and purposeful blockages. How can you get a fire started, or even the hope of an ember to start a fire, when you’re starting at disadvantages with regards to health care, education, and representation?” “When you have successful beehive-type communities where you can circulate money within your community, it makes a huge difference. They keep saying the American Dream is about the house and picket fence, the wife and two kids. Come on—let’s be honest. It’s always boiled down to money and an opportunity.”