Who would’ve thought that Digitas CEO Laura Lang and produce/musician Pharrell Williams would have so much in common, but as it turns out, they both agree about something important: That the future of music on Madison Avenue is all about connecting consumers to music they are passionate about. “They use our music whenever they want,” Williams noted, about Madison Avenue’s habit of licensing recorded music for background music in commercials. “They pay for it, but they use it.” Williams, who was speaking on a panel at the Cannes Festival Of Media, seemed to be suggesting that it has been a decidedly disconnected process, and that marketers and agencies need to integrate music into brands in a more authentic way.
That’s exactly what Digitas’ Lang thinks too. She says the whole concept of advertising and branding has shifted over the past 10 year, and that “brands need to be built different.” Specifically, she said that brands can’t “talk at people,” but they need to tap into things people are passionate about, particularly music. “I think the future of these partnerships is going to be dependent on connecting to what people are passionate about, and not just putting a piece of music on a 30-second spot,” Lang explained.
“Finito” is expected to make N.O.R.E.’s next solo project, as he and Pharrell formally reunite, and the emcee says that he and Capone are focusing on solo endeavors right now, but don’t count them out. Last week, Queens, New York emcee N.O.R.E. (a/k/a Noreaga) released “Finito“, a song from his forthcoming seventh album, reportedly titled, N.O.R.E. 2: Super Thug. In a new interview with Hartford, Connecticut’s 93.7 WZMX FM and host Jenny Boom Boom and DJ Craig G, N.O.R.E. spoke about his intentions with the song.
“It’s a tight-jean song, you know what I mean?,” joked the veteran rapper. Of a reported five-to-six songs recorded with ’90s collaborator Pharrell Williams, N.O.R.E. said “That was my top pick.” He continued that he knew he wanted to work with Lil’ Wayne, but wanted the Cash Money Records superstar on a single. That single leaked prematurely, but N.O.R.E. said the ink is drying on making the song official. As for his music now, N.O.R.E. said, “I want to mess with this new generation.” There is no word on when N.O.R.E. 2: Super Thug will release. The full interview is below:
Noreaga x Jenny Boom Boom & DJ Craig G Interview
Noreaga – Finito feat. Pharrell & Lil’ Wayne (11′)
Malice talks about his book “Wretched, Pitiful, Poor, Blind & Naked“, the audio version of it and his mixtape titled Hear Ye Him. “I can’t wait to get these verses out here to the fans, especially those who thought that I stopped rapping, or I’m doing Christian hip hop or Gospel music or something now… I’m definitely not doing that.”
Here is the Official Video to The Neptunes produced single First Time by Tyga directed by Alex Nazari, thanks to startrakridah500.
Tyga – First Time (Official Video)
The mystery has been solved and we finally know what tune Chad Hugo was involved with on the Upcoming Beyoncé album 4 (2011) . Beyoncé may be rather mum when it comes to discussing the intimate details of her love life in interviews, but on ‘I Care,’ a song off her forthcoming studio album, ‘4,’ which drops on June 24, she has no problem airing out her feelings. The Jeff Bhasker-produced track finds the captivating songstress singing about a relationship turned sour over some ominous keys. B puts all her cards on the table, however, the one who has her heart has swept them to the side.
“I told you how you hurt me, baby/ But you don’t care/ Now I’m crying and deserted, baby/ But you don’t care/ Ain’t nobody tell me this is love/ You’re immune to all my pain/ I need you to tell me this love/ You don’t care, well, that’s OK,” she belts out. The Neptunes producer Chad Hugo also lends writing credits to the track, alongside the former Destiny’s Child frontwoman and Bhasker. AOL Music will release an exclusive track from Beyoncé’s ‘4’ LP and a new, never before seen photo daily over the next six days, completing the full album listening experience on June 22, thanks to G` !
Beyoncé – I Care (Chad Hugo, Jeff Bhasker) (11′)
Chad Hugo On The New Beyoncé Album?
Cris Cab revealed to the examiner.com that he isn’t signed to Star Trak, In fact, Cab isn’t signed at all. But he says he is in talks with a few labels and will be signed within the next two-three weeks. In October 2010, he was an aspiring singer/songwriter, who took to Youtube to promote his work. “My name is Cris Cab and according to my mom, I’ve been singing since I was born. I’m seventeen now and music is my passion. My favorite artists and bands include Bob Marley, Jack Johnson, Sublime and Cold Play. But I also like hip hop and rap and they definitely influence much of the music I write today. It’s all good, you know what I mean? Miami is my home town and I can’t think of a better place to live than this sunny, warm paradise with all its great beaches and interesting people…..heaven on Earth.” ~Cris Cab, Youtube profile.
Two months later, he was formally introduced to the music industry by Grammy-award-winning artist Pharrell Williams. Last week, he dropped his Pharrell Williams-backed debut EP “Forward.” Next week, he’ll perform songs from that EP here in Baltimore. His name is Cris Cab, an 18-year-old singing sensation from Miami, Florida. Cab says “Pharrell is a mentor and we worked together musically,” but he is not signed to Williams’ Star Trak Entertainment. In fact, Cab isn’t signed at all. But he says he is in talks with a few labels and will be signed within the next two-three weeks. Though Cab’s sound is noticeably different, one can’t help but compare him to another teenaged Youtube success story—none other than teen pop star Justin Bieber. Cab admits to sharing some of the same fan base as Bieber but says he casts a wider net.
“I think I have a very wide and broad demographic from ages 12, 13 to 65,” Cab said. He attributes that to his mature sound that includes hip hop, reggae and soulful melodies. So, is Cab a pop, reggae, or R&B rising star? “I’m not sure,” he said. “It’s a fusion of so many types of genres. I don’t think it’s a term yet to describe my sound. I think it’s a beautiful thing. I have a lot of freedom.” Cab will perform Thursday, June 23, 9 p.m. at Bourbon Street Baltimore, located at 316 Guilford Avenue. His performance will include original songs from his EP “Forward,” and popular covers such as his rendition of Kanye West’s “All Of The Lights.” For more information about Cris Cab, follow him @criscabmusic or go to his Facebook Fanpage.
Is this the Teyana Taylor we’ve been waiting for? The G.O.O.D Music affiliated artist snatched rapper Drake’s highly popular “Marvin’s Room” track putting the female spin on the record. On the sultry remix Taylor sample lyrics from Lauryn Hill’s “X Factor” expressing grief after hearing the news that her previous beau was out and about around town with his new love. Taylor drowns her sorrows of her ex-lovers new love life over a bottle of champagne giving the female perspective of Drizzy’s track where the MC plays the position of a somewhat home wrecker.
Just one week following the 1-year anniversary of the release of his hugely successful debut album Thank Me Later, Canadian heartthrob and Young Money star rapper Drake released to the public a new track “Marvins Room” via his October’s Very Own blog while also promising a release date for his sophomore album Take Care slated for a late October release. “Marvins Room” is another signature take on Drake’s sing-rap style with atmospheric production, light drums and subtle keyboard work. Reminiscent of some of the slower jams from his popular mixtape So Far Gone and his debut LP, Drake continues in the vein of a tortured lover on the emotionally charged track. The song finds Drake playing the role of line stepper as he pines for a taken woman all while trying to gain her affections. Upon the song’s release this morning, the track has spread throughout the Web with fans commenting in droves, thanks to EarstyleNET.
Teyana Taylor – Her Room (Drake Cover) (11′)
Cee-Lo had a studio session with The Neptunes for his third studio album The Lady Killer that released last year. The track that they’ve worked on is called Bridges according to BMI but it didn’t make the final tracklist of the album, instead it went on his third single It’s OK as a B-Side record that released on November 2010. The track sounds like a leftover of Stevie Wonder’s 1973’s Innervision and its very influenced by the 70’s era with Pharrell on the vocals. This are The Neptunes I’m talking about, hands down one of the best productions The Neptunes did last year, I’m freaking lovin’ this, make sure to get it on iTunes now! Thanks to Eclectic_E for the find.
Cee-Lo – Bridges (The Neptunes)
Pharrell has been interviewed by Multichannel News programming editor R. Thomas Umstead where he revealed that they’re planning “an offbeat puppet show for which Pharrell is creating the characters that chronicle the music-superstar lifestyle” called Rat, Rang, Rilla.
Music producer, entrepreneur and fashion mogul Pharrell Williams recently joined the executive team of upstart youth-culture network Karmaloop TV as creative director for new programming. He has also taken an equity position in the channel.
Multichannel: Why did you decide to take both a financial and creative interest in upstart Karmaloop TV?
Pharrell: Because I believe in what they represent, and what they are trying to do, creating a multiplatform network catering to the tastes of “verge culture.” I really appreciate how they are trying to both serve and merge cultures — creating a new programming platform that reclaims the 18-to-34 demographic for cable operators, and gives techand trend-savvy young people a network catered to their interests. It’s also a great business proposition, creating a network for the most underserved audience in cable.
M: From a creative perspective what projects would you like to bring to Karmaloop TV?
P: [Laughs] We’re not telling you everything just yet, but expect it to be next-level. One thing I’m especially excited about is Rat, Rang, Rilla. It’s an offbeat puppet show for which I am creating the characters that chronicle the music-superstar lifestyle. Think The Muppets with an edge, merged with Entourage.
In the five years since Chris Salgardo, president of Kiehl’s U.S.A., has been at the helm, he’s literally taken the brand for a ride in the name of charity. Kiehl’s has created a new philanthropic initiative practically every year, including 2010’s LifeRide for amfAR (a six-day motorcycle ride through California) and its newest endeavor, Kiehl’s Gives, created in honor of the brand’s 160th anniversary. The initiative supports three of Kiehl’s key charitable pillars—children, the environment, and H.I.V./AIDS—with Julianne Moore, Pharrell Williams, and The Scissor Sisters lending their star power. Each celebrity is representing a pillar closest to his or her heart:
The Pharrell Williams Resource Center is an in progress design that represents the future for youth centers. The treehouse concepts aims to inspire future generations through architecture providing a place where kids can escape and imagine. A unique combination of architect Chad Oppenheim of Oppenheim Architecture + Design and musical impressario Pharrell Williams they are hoping that this youth center will set a new standard for the way the world builds for its future. “We’re creating an environment to house creativity,” said Chad about his design. “Pharrell is a visionary renaissance man, and this center is a reflection of his passion for education and natural design sensibility.” The PWRC is slated for completion by 2013.
After meeting at Art Basel in 2008, Pharrell Williams and Chad Oppenheim quickly realized they had a shared vision to make the world a better place. What resulted was an inspired youth center in Pharrell’s hometown of Virginia Beach. Oppenheim used a small forest on an open prairie, somehow saved from over development in the area, as the setting for the PWRC. Instead of observing the forest, he decided to engage and enhance it fully celebrating the wonders of the natural world with the design. The 30,000 square-foot facility is imagined to empower the youth of Virginia Beach to reach their maximum potential and give a safe and nurturing environment to uncover and tune their passions.
Rectilinear volume of different proportions and various reclaimed materials dance with and through the native trees, reconsidering a harmonious fusion between man and nature-a passion shared by both Pharrell and Chad. “I believe the architecture of a building says a lot about its soul and I wanted a building for the center that makes a statement to the world and the kids – something that will stand as a monument of optimism, and felt Chad was the only architect that could capture that.” said Pharrell. “We want the building to look like something out of the future, so it will inspire the kids in it to aspire to greater things.”
Kiehl’s signed on to support Pharrell’s charity From Hand to Another (FOHTA), the non-profit group raising funds for the Center’s construction, largely in part due to its environmentally consciousness (with sustainable materials, wind turbines and forest integration) and eco-celebrity Pharrell. The hope and goal is that the experiences kids receive at the PWRC will have a positive effect on the community, through individual lives and how they apply that to their businesses, families and neighborhoods.
Architects: Oppenheim Architecture + Design
Location: Virginia Beach, Virginia, USA
Project Area: 30,000 sqf
Project Year: 2013
According to Noreaga himself, this is his next single ! Whooo, Good Times!
Here is the newest leak off Noreaga’s S.U.P.E.R.T.H.U.G. album titled Finito featuring Pharrell & Lil’ Wayne produced by The Neptunes, dopeass tune right there, check out the Instrumental I did to the tune too!
Noreaga – Finito feat. Pharrell & Lil’ Wayne (11′)
Noreaga – Finito (Instrumental) (11′)
Pharrell Williams & Hans Zimmer
UJam’s software helps those without any musical training or skill compose professional-sounding songs. What if you could turn that tune in your head into a studio-quality piece of music, without any musical training, skills or even talent? Enter UJam, a startup that wants to give everyday people that opportunity. The site lets users hum, whistle, or sing into their computer’s built-in microphone. In a couple of clicks, the service transforms the recording into a well-produced song. Users can turn their whistling into a Hollywood theme tune — or an orchestra-backed power ballad.
UJam is the brainchild of film composer and music producer Hans Zimmerman, musician Pharrell Williams, and Peter Gorges, who has spent his career fusing the music and technology fields. “The three of us, we just had this idea — how could these guys give back something to their audience and their fans?” Gorges said. “Digital cameras changed photography forever. It made it easy for everyone to take photos. Our goal was to make music so easy it becomes an everyday thing for people to share songs.” While the interface of UJam seems very basic, it’s the technology behind the site that sets it apart from many traditional music synthesizers.
“I had done professional music technology for years, and I wanted to do something more broad, more for the consumer,” Gorges said. Users choose from more than 85 professionally produced music styles — everything from bluegrass to rock n’ roll — to pair with their recordings. UJam creates harmonies that accompany those recordings and offers up an array of other options: You can transform your whistling or humming into guitar strumming, or adjust its pitch, temp, and tuning.
“We wanted to make sure however simple your input is, our output sounds professional,” Gorges said. Since demoing at the TechCrunch Disrupt conference a year ago, the self-funded Bremen, Germany-based venture has been fine-tuning its app. Down the road, UJam plans to commercialize its technology by offering up a premium model with additional instruments and various features. UJAM is still officially in “alpha” testing. Around 50,000 people have already signed up and begun playing with the system.
The crew is currently working on making UJam mobile and social, letting users create and distribute their music through social networks. They’re also experimenting with ways to let people who don’t want to perform their own songs toy with music creation. “We’re looking at people [who] are very embarrassed to sing,” Gorges said. “What other forms of input can we give people, how can we give them access to our server without having to sing songs?”
Here is finally after 2 years the long awaited Big Sean’s Neptunes track ‘Get It (Donald Trump)’ from his debut album Finally Famous. I’ve gotta say I love the final version of this tune with the beatswitches and the new keys, lovely, thanks to aton88.
Pusha T. during a 2010 performance at Falls Church’s State Theatre. (Kyle Gustafson/FTWP) When Pusha T. finally took the stage at U Street Music Hall on what was by then early Monday morning, he found himself trying to embrace a new role — center of attention. Alongside his brother Malice, and with a major assist from production crew The Neptunes, the Virginia Beach rapper rose to prominence over the past decade as one half of the Clipse.
That duo’s equally glitzy and gritty tales of drug life served as a blueprint a couple of the ’00s most memorable albums, but constant record label battles and an overcompromising attempt for mainstream success with 2009’s “Til The Casket Drops” has left the group’s future uncertain. With Clipse on hiatus, Pusha T. has been taken under the wing of Kanye West, becoming a part of Kanye’s GOOD Music stable and earning some high-profile features on last year’s instant-classic, “My Beautiful Dark Twisted Fantasy.”
Game has no shortage of star power on his R.E.D. Album (Aug. 23). His long list of collaborators includes Lil’ Wayne, Pharrell, Lupe Fiasco, Wiz Khalifa, Drake, Dr. Dre (“Dead People”), and Tyler, the Creator (“Martians vs. Goblins”). For his second single, the Lex Luger-produced “Bottles and Rockin’ J’s,” he’s recruited hip-hop heavyweights Busta Rhymes, Lil’ Wayne, Fabolous, and Rick Ross.
In addition, The Neptunes produced a reflective record with Nelly Furtado called “Mother Knows.” “It’s just a walk through a time period in my life when I was young and my mom was trying to instill all these values in me and I was just a rebel and going against everything she said,” he tells Rap-Up TV. “Nelly Furtado comes singing on the hook sort of like Janet Jackson-ish.”
Here is Finally the full Album Version of Glorian Estefan’s first single – Wepa! which will be soon out on iTunes, loving the tune, especially the breakdown, thanks to estefanillo.
Now that Cool Kids are ready to release their long-awaited LP, When Fish Ride Bicycles, Green Label Sound is releasing videos to promote the album. The first video features the Kids talking about working with Pharrell, who did some production on the album, and how his raps are “next level.” We don’t get to hear a whole lot of music, but at least this shows that Green Label is going to be pushing the Kids to get the album out. Finally. The album is due July 12.
Last night, The Standard hotel in New York was packed with industry tastemakers for Big Sean’s Finally Famous album listening. The album is executively produced by his mentors Kanye West and No I.D.—the latter of whom produces the bulk of the album—and features guest spots from ‘Ye, Wiz Khalifa, Lupe Fiasco, Rick Ross, The-Dream, John Legend, and Pusha T.
Since we’re sure you’ve been anticipating the album, Complex decided to give you our thoughts after getting a chance to hear it. Finally Famous is due June 28th, thanks to sunpun.
Get It (Donald Trump Level) feat. Pharrell (The Neptunes)
“The soothing track provided by The Neptunes is a welcome addition as Sean comes through with some inspired bars that would make any 1-900-Hustler jealous, “Got a million on line one and another mil dialing in/Mama on line four telling me how much not to spend/’Ye on line three telling me how we bout to win/You on hold trying to get conferenced in.” Pharrell handles hook duties and sings about reaching Donald Trump’s level. Hey P, here’s some advice: Inherit $400 million from your father, go bankrupt four times, and get the world’s worst comb-over.”
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