Forum member Rafael Da Cruz Souza just released his N*E*R*D Cassete Tapes Concept Project and its pretty Nostalgic! If he isn’t rocking the stage with N*E*R*D or traveling aroung the world with his girlfriend Juliana, then he probably is creating a new piece of Art, wether its true-color images combining them with natural color rendition or simply color photography of luminescence or creating his own Album Covers to various artist mostly influenced by Chad Hugo and Pharrell Williams’ Star Trak Entertainment Universe adding his own touch to it.
The Brasilian born Artist took a step back from the digital booklets and went back to the modern cassette music culture, the 80’s and created his own versions of N*E*R*D’s Cassete Tapes. Last year, National Audio sold about $5 millions worth of cassettes which pretty much means that the cassette tape is not dead yet. They’re interested in a format that most people had assumed was dead, whose revival was either a gimmick or symbolic of a hipster trend, but not the sign of a format with a future. Of course, the culture of the cassette is nostalgic and old school and people were into analog, touching things and take things to heart.
I started to think about why we stopped using them in the first place. We stopped using them because they were rendered obsolete in sound and function by CDs, which in turn were rendered obsolete in sound and function by digital music. Though, CDs and tapes shared this odd marriage, where often we’d find ourselves recording CDs to tapes so we could play them in the car before CD players entered automobile dashboards or in our Walkman players. Then I realized that if cassette tapes do make a full comeback, it’s not for my nostalgia — it’s for the false nostalgia of the generation that never had to suffer through them.
It’s because of all the romanticizing my generation gave cassette tapes that this current generation wants to bring them back. It’s the binary code and so much is lost in translation, frequencies and yet, cassette tapes are still selling and while most of the readers don’t remember using cassette tapes considering the very raw sound from it, some of us wish we could get some original N*E*R*D albums on cassette tapes. If you’re wondering how they would look like, then just check out Rafael’s N*E*R*D Cassete Tapes. The T-Shirts are also coming soon so stay tuned!
“I’m excited for the whole thing,” Billie Eilish told me the first time we spoke. She was 14 and had never done an interview before, already prefiguring the adventure that was to become her life. Now 17, she has over 30 million Instagram followers, a number one album, Calvin Klein campaigns, and the adoration of multiple generations. Having made backyard music videos since she was a toddler, she dreamt of becoming exactly what she has—the new pop archetype, arguably the Britney Spears of Generation Z. Thanks to her and her insatiable fans—including Julia Roberts, Kaia Gerber, and Katy Perry—“alt-pop” is no longer alt; it’s the future. As are Eilish’s idiosyncratic fashion and lifestyle choices. A sober vegan with post-male-gaze style, she embodies her generation’s mandate of self-love and empathy over personal gain. But, at least for now, she’s an individual entirely unto herself. Here, she and fellow maverick Pharrell Williams chat art, clairvoyance and sleep paralysis.
PHARRELL WILLIAMS I’m good man, how are you?
BE I’m alright, I just woke up. I am on the bus, somewhere. I don’t know where. Shit is so crazy right now, but I am good.
PW So much has happened since the last time I saw you. You were on your own vibe then, but it’s so cool to see you[‘ve] stuck with [it]. [You’re] inherently who you are; [you haven’t] changed or modified [that]. I think that’s such a beautiful thing; When you can just… be.
BE That’s kind of the goal; it’s just to not be really anything artificial because I think sometimes things can start out being real and then [that authenticity] fades away, into dirt. Hopefully I don’t ever do that. You’ve [avoided] that well—stayed just “Pharrell.” You are Pharrell, bro. That’s not just a name, that’s you.
Check out the whole Interview HERE!
Pharrell Williams‘ new Adidas Originals campaign, “Now Is Her Time,” is all about female empowerment through the power of representation and bold choices. Shot by Collier Schorr — who consistently explores themes of gender, sexuality, and identity — the campaign features powerful women and those who support them.
Ranging from artists to activists, “Now Is Her Time” stars singer-songwriter Syd; community organizer and co-founder of Black Lives Matter, Patrisse Cullors; nonprofit leader and founder of period.org, Nadya Okamoto; writer, director, and broadcaster Reggie Yates; architectural technologist Iddris Sandu; surfer Keala Naihe; filmmaker and human rights activist Sana Azim; mother, artist, and founder of Art Mom project, Tyra Mitchell; model and co-founder of Style Saves, Isabela Rangel Grutman; models Sara Cummings and Kadija Diawara; and dancers Sheena Cain and Sophia Parker.
Pharrell and Adidas’ coinciding “Now Is Her Time” collection is made up of unisex apparel and footwear for adults, juniors, kids, and infants. Promoting women’s rights, the collection showcases a depth of color on popular sneakers such as the Solar HU, NMD, BYW, and the Adilette, a new addition to the HU collection. You can look forward to the adidas Originals by Pharrell Williams “Now Is Her Time” capsule launching August 31 at adidas stores, Foot Locker, select retailers, and online.
According to Time.com, Lil’ Nas X is working with Pharrell for a upcoming project. “Lil Nas’ seductive trap hit “Panini” already has 149 million streams on Spotify–more than the Beatles’ “Help” or Madonna’s “Like a Prayer.” When that song has run its course, he’ll release the video for “Rodeo”–another Western-tinged song that features Cardi B–and then a slew of new songs that also experiment with genre bending, Lil Nas says. He’s working with bigger producers now, including Pharrell Williams.”
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