weruletheworld.jpgThe Swedish self-proclaimed supergroup are still plugging away with a second single release from last year’s The Black And White Album We Rule The World (T.H.E.H.I.V.E.S.) UK release date: 25 February 2008” Always a band with a tendency for swagger and arrogance, the sentiment of the track is as you’d expect, but considering their lack of chart success.

hiveshives.jpgProduced by Pharrell, We Rule The World is musically something of a departure for the band with some funk elements, and Howlin’ Pelle Almqvist employing some falsetto vocals over an incessant guitar groove. Two thirds of the way in, some Rapturesque bells kick in lifting the track. However many times they spell out their name for us, they aren’t the best band out there, and they don’t rule the world. Nonetheless they are clearly their own favourite band, and that lack of self-awareness seems to have become their identifying feature. Perhaps their approach charms some people, but they’ve become a bit ridiculous and aren’t far off being a modern day Spinal Tap. Suport The Artist & Buy The Single !

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