Posted: May 3rd
Pharrell Williams is coming for Kanye’s Yeezy Boost sales with his new collection for Adidas Originals this spring. The collab, titled Pink Beach, is inspired by the magic of island culture. And one look at the campaign images will reveal just how strong Pharrell’s creative vision can be. A limited-edition collection launches on May 5th with a Consortium+ range of vibrant, graphic-heavy items, like an olive green shirt and short set.
An embroidered sport jacket will also be available that day and will include the code “528HZ” written across the back — a frequency believed to create healing vibrations for the mind, body, and spirit. The range will expand on May 12th with a complete wardrobe for adults and kids. Expect plenty of bikinis, tanks, tees, culottes, shorts, and leggings. There will even be what Adidas is calling an “Artist Poncho” fashioned from water-resistant laminated mesh emblazoned with the iconic adidas three-stripe motif.
But an Adidas collaboration is nothing without the sneakers. Pharrell designed two distinct pairs for Pink Beach, an Elastic Slip On and an Elastic Lace Up that come in a crisp white and a multicolored stripe option. If this is anything like Pharrell’s last collection with Adidas, then it’s sure to be a success. In 2015, the brand announced that it had sold 15 million pairs of the rapper’s Supercolor Adidas — the brand’s original Superstar sneakers re-created in 50 vibrant shades. You’ll be able to buy Pink Beach items at Adidas Originals and Billionaire Boys Club’s flagship stores, online, and in select retailers globally.