Robin Thicke’s mesmerizing voice on his latest single,”Magic,” must’ve cast a spell on his listeners. The track, from his Interscope album “Something Else” (Sept. 9), was quietly serviced three weeks ago to radio and online sites after it was leaked a week before the scheduled release date. “Magic” then entered Billboard’s Hot R&B/Hip-Hop Songs chart at No. 90 and four weeks later has climbed to No. 16 on the tally.
“His singles have taken a little longer to catch on, but this is a different record for him,” Thicke’s marketing director Dyanna Kase says. “It’s an upbeat, celebratory song as opposed to the heartfelt songs from his previous albums. It has a different feel, and it’s making people gravitate toward it.”“It’s gotten an overwhelming response,” Thicke’s manager Miguel Melendez adds. “It’s a feel good, ‘80s disco record, and it’s definitely taking off.” An accompanying video for “Magic” was shot this week (Friday July 4th) by director Robert Hale (Gnarls Barkley).
Robin Thicke – Something Else (September 9th)
01 – You’re My Baby
02 – Side Step
03 – Magic
04 – Ms. Harmony
05 – Dreamworld
06 – Loverman
07 – Hard On My Love
08 – sweetest Love
09 – Something Else
10 – Shadown Of Doubt
11 – Cry No More
“Something Else,” Thicke’s third album, was produced entirely by longtime collaborator Pro-Jay, who worked on his previous albums, and Thicke himself. It’s the follow-up to 2006’s “The Evolution Of Robin Thicke,” which has sold 1.5 million copies in the United States, according to Nielsen SoundScan. The album spawned the hit “Lost Without You,” which peaked at No. 1 on Hot R&B/Hip-Hop Songs.A second single, possibly a track titled “Dreamworld” or “Side Step,” will be released close to street date. In the meantime, Melendez says Thicke plans to continue to connect with his fans. He will embark on a 10-day promotional tour in Europe soon after the video for “Magic” is released, followed by a stateside promo trek starting the second week of August. A full-scale tour is scheduled to run from October to January as well.
Thicke is also scheduled to make various TV appearances, including “Live With Regis and Kelly,” and “The Ellen DeGeneres Show.” Even an old-school Robin Thicke headline is in the works. Already “Magic” is appearing in a European TV commercial for Samsung mobile phones, and other deals are percolating, according to Melendez. “To see the evolution—no pun intended—happen in his career is so rewarding,” Melendez says. “He’s one of the true talents; there’s so much art in him. It’s great when you work that long and hard and the outside world starts to realize and appreciate what you’ve been working on.”