Pharrell Williams is battling an Italian fashion firm over his Ice Cream clothing line. He’s suing the Gilmar Group for blocking a trademark application on his brand name on grounds that it’s too similar to Gilmar’s Ice and Iceberg labels. The acclaimed music producer claims that adding the word “cream” — street slang for money — “creates a vastly different sound, appearance, meaning and overall commercial impression.” Iceberg is a company that was founded in Italy in 1962 and opened its first showroom in New York in 1991. Pharrell launched his Ice Cream collection in 2004, along with his other brand, Billionaire Boys Club.