Pharrell Williams IS Quickly Adding Hyphens to more Than His title has some Oscar-hosting renaissance man , and now He’s Got Another: gustorialist alcohol. “Qream with a Q,” a vodka-based liqueur made in partnership with premium alcohol company Diageo, That Comes in Two Flavors:
Strawberry and Peach. WAS Williams Involved in the process from the Perfecting Consistency (“Most cream liqueurs are really thick and chalky. The Consistency alone Makes you feel like you’ve Gained Another ten pounds”), the alcohol content (same as wine), and the perfume reminiscent-bottle (Which ET sketched himself). He cam by the IT offices to Give us a taste-yes, in the middle of the day, we regret nothing-and we Asked HIM about history booze muse, historical multi-tasking career, and His Thoughts on Kanye’s rumored new fashion label .
SHE: Why has liquor for women?
Pharrell Williams: I Thought the market Lacking in WAS drinks for women That Make Them comfortable about indulging. Every time you look at the television, it’s all Spanx and Bally Fitness. When I think of the women I’m Aiming for, I think of Sarah Jessica Parker was confident women … that’s in the know, from the shoes to the news.
SHE: What Should women drink When They listen to this?
PW: Aretha Franklin’s “Natural Woman,” Stereolab’s “Flower Called Nowhere,” the Isley Brothers’ version of “Summer Breeze.” Anything dreamy.
SHE: So you perform, produce, furniture design, sculpture and collaborat on art. You’re like the Gwyneth Paltrow of hip hop. Or the James Franco. Which would you prefer?
PW: Well, I think Gwyneth is hot, but i think James is talented aussi. So Either One Is a compliment.
SHE: Speaking of multi-hyphenate, Kanye West Is Reported to Be Starting a fashion label. Thoughts?
PW: It’s going to be good. I mean, HE HAS some good taste so I expect nothing less Than Something great from HIM.
SHE: There’s a lot of hubris That Often Comes With putting your name on a product. Some hip hop stars would’ve come out with strong Something in phallic-looking bottle.
PW: You’re so right about That. There’s definitely Something about subliminal phallic Those magnum-size bottles. It’s Meant to connect to a man’s ego Immediately. It’s like, ‘Oh, I think this is more for me-the bigger the better! ” I’ll let everybody else I’ll Have That market and go after what i know-and I know women.