Singer Kenna has announced he’ll release his new album Songs For Flight as not only an investment to his fans, but as part of a crowdfunding campaign that will also raise money and awareness for deserving causes around the world. With the project, which set a goal of $350,000 over the course of six weeks, Kenna becomes the first One-for-One artist. The campaign, which is led by his angel investor fans, will match every listen to Kenna’s music produced, every ticket to a show purchased, or anything related to his work, to create a conscious change.
“It’s an idea that I can partner with my fans and become and artist that actually gives back to the world by reinvesting,” Kenna told our Amrit Singh this week on REVOLT Live. “When they support the record, my contract with them is that I give up to 50 percent of what I make to causes that they care about.”
In addition to the crowd funding campaign, Kenna is set to embark on a cross-country, brand-sponsored tour with Apple Music and Delta Airlines to visit Los Angeles, Tokyo, Hong Kong, Mumbai, Chennai, Moscow, Tel Aviv, Paris, London, New York, Haiti, and Mexico City to shoot the music video for “Sleep When We Die.” At each destination stop during the next few weeks, fans are all invited to come out and participate in the filming. Head to Kenna’s official website for more information on the charitable project, and watch the full clip above as Kenna stopped by REVOLT hours before his journey.