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At the unveiling last week of the Opus 14 in the great spa town of Baden Baden, Germany, Harry Winston transformed the entrance of the Kurhaus conference complex into a huge jukebox in an effort to underscore the concept of the 1950’s jukebox that is the inspiration for the Opus 14 watch (it has changing disks that are moved by an arm and spin in to place to reveal their information – much like the record playing jukeboxes of yesteryear).

At that event, the brand’s CEO, Nayla Hayek, also announced Harry Winston’s first-ever brand ambassador, American singer and songwriter, Robin Thicke. Hayek explained that she had met Thicke during the Cannes Film Festival and felt he would be an excellent match for the brand. After all, he is chic, sophisticated, professional and incredibly talented.

Thicke also pushes himself to new limits all the time in his work. In fact, during an exhilarating performance on stage at the Kurhaus “diner,” Thicke sang, played piano, climbed on top of the Grand Piano for dramatic appeal and even walked among the audience while singing. In short, Thicke put on a vibrant show worthy of the Harry Winston name.

*forbes.com