With the highly anticipated release of the Yeezy Boost 350 now in the rearview mirror, adidas Originals is moving onward and upward with their next highly anticipated release, the Pharrell Williams designed “Hu” series. Seemingly inspired by humanity itself, the “Hu” (short for human race) is meant to represent the culture of life regardless of color, creed, or beliefs. The footwear and activewear features some vivid color schemes and displays some cool flags, patches, and the words “Human Race” in English, Japanese and French. ‘Hu is short for human – human being, human race, humankind,’ said Pharrell.
‘But Hu, itself is also a reference to color. As human beings, we all have a color. We all look different, we all speak different languages, but we’re all connected.’ Pharrell Williams Building on the limited-edition NMD that launched in July, Pharrell and adidas Originals return with Hu, a diverse range of full-color footwear and dynamic activewear. Celebrating a spirit of equality, acceptance, co-existence and understanding, the collection features flags, stripes, and translations of the phrase “Human Race” in English, French, and Japanese. Pharrell sums up the collection’s message simply:
‘I play for the human race.’
With the launch of Hu, Pharrell looks to shine a spotlight on communities around the world, sharing stories and traditions of humanity. In this first collection Native Americans from North Dakota invited Pharrell into their community to share their stories of compassion and culture, carrying on traditions of language, prayer, celebration and knowledge from one generation to the next. ‘I am so thankful to the people of MHA Nation who shared their journey and experiences with me. I want to use my platform for people to tell their stories and help empower people no matter where they’re from. By understanding humanity’s past, we will build a bridge to its future.’ Pharrell Williams