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J Balvin, who is a TAG Heuer brand ambassador, joined this Wednesday (Nov. 15) the opening of the watchmaker’s newest store — its 10th in the U.S. — at The Forum Shops at Caesars where he talked about his style idol Pharrell Williams. “I [want to] inspire people to be themselves,” he said, “if you’re gay, be proud to be gay.

If you are brown, embrace it and feel comfortable with it. That’s the message that I’m sending.” All things he says he learned from his style icon, Pharrell Williams. “When your idol becomes your friend, it is beautiful,” Balvin said. “He has taught me a lot about fashion, style, culture and art. That’s what I want to bring to the world as Latinos — I want to create something for the world.”

*billboard.com