The line that was started by Pharrell Williams and Nigo in 2005 is back with a more elevated approach. Icecream, a sub brand of Pharrell Williams’ Billionaire Boy’s Club, has announced the launch of a new ‘Made In Italy’ luxury line, which is set to debut on September 15. Under the design direction of Matthew Chevallard, the Icecream Made In Italy collection will be footwear focused with designs that play up the signature prints that the Icecream brand has grown to be known for.
The collection features four shoe styles made in Marche, Italy, hence the name, alongside a small selection of apparel and accessories made in the US. A classic court “Diamond & Dollar” sneaker in Bottalato leather serves as the key footwear style, which is offered in two colorways: a tonal cream and a pink and blue version. Embroidered graphics of diamonds and dollar signs surround the shoe’s upper while leather laces and a Vero Cuoio sole round out the elevated details.
Aside from the hero sneaker, there is also a slip-on and a slide silhouette. Both styles come in a sandy pink velour fabrication and, like the Diamond & Dollar shoe, feature embroidered graphics including the Icecream drip logo. The sneakers and slip-ons retail for $350, while the slides are priced at $250.
As for apparel, there are branded T-shirts and a hoodie, while socks, a leather card case, skate decks, money trays and a keychain comprise the accessories. Finally, an 18-karat gold necklace — the first piece of Icecream branded jewelry offered publicly — provides the last piece in the range. The capsule release will be available at the BBC Icecream NYC Flagship Store and on the brand’s e-commerce site.