Moncler Genius-Fest: Pharrell and Rick Owens Headline London’s Ambitious Fashion Event
Moncler hosted its “Art of Genius” festival during London Fashion Week, which was open to the public for free after registration on the company’s website. The festival featured a star-studded lineup of designers and celebrities, such as Pharrell Williams, Rick Owens, Alicia Keys, Salehe Bembury, and Hiroshi Fujikara‘s FRGMT, and included clothing presentations, activations, and entertainment.
Moncler’s Genius collection was launched in 2018 as a platform for outside designers to reinterpret the outerwear company’s DNA, and has since shifted its focus from “collaboration” to “co-creation” with celebrities across different fields. The event attracted a diverse crowd, with Rick Owens fanboys rubbing shoulders with teenagers, and even Leonardo DiCaprio made an appearance. Photos by @rednivars, B. Morrison, @finflint
Pharrell with Justin Bieber
Pharrell with Salehe Bembury