Moncler hosted its “Art of Genius” festival during London Fashion Week, which was open to the public for free after registration on the company’s website. The festival featured a star-studded lineup of designers and celebrities, such as Pharrell Williams, Rick Owens, Alicia Keys, Salehe Bembury, and Hiroshi Fujikara‘s FRGMT, and included clothing presentations, activations, and entertainment.
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Moncler’s Genius collection was launched in 2018 as a platform for outside designers to reinterpret the outerwear company’s DNA, and has since shifted its focus from “collaboration” to “co-creation” with celebrities across different fields. The event attracted a diverse crowd, with Rick Owens fanboys rubbing shoulders with teenagers, and even Leonardo DiCaprio made an appearance. Photos by @rednivars, B. Morrison, @finflint
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Pharrell with Justin Bieber
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Pharrell with Salehe Bembury