The Coors Light Search for the Coldest national tour will make its first stop in the Atlanta Market at an invitation-only, uniquely engaging performance experience. Since April this national competition provided the aspiring up-and-coming MCs a once-in-a-lifetime opportunity to showcase their skills online, in the studio, and now, before large crowds. The Atlanta event will feature performances by N*E*R*D, Pac Div and The Coors Light Search for the Coldest South Regional winner – all simulcast-live on the Coors Light Facebook page.
Additionally, Coors Light will feature a Super Cold, iced-out VIP area and Ice bars throughout the venue. As part of its upcoming Super Cold Summer, Coors Light is debuting the latest in cold-activated technology: New Coors Light Two-Stage Activation bottles and cans, which make it easy to see when your Coors Light goes from cold … to Super Cold.
WHEN: Wednesday, May 25, 2011, 8:00 p.m.
WHERE: Mansion Elan, 3595 Clairmont Rd, Atlanta, GA 30319
* N*E*R*D
* Pac Div
* Coors Light Search for the Coldest South Regional Winner
* MillerCoors Executives
* Atlanta VIP guests and celebrities
Coors Light® has launched a national competition for the Coldest MC in America.One finalist will be chosen in each of four geographic regions (North, South, Midwest and West). Regional winners will open for N*E*R*D and Pac Div during the Search for the Coldest tour in Atlanta, New York City and Baltimore. Tickets will not be sold for these events but consumers can win tickets through radio and on-premise promotions. Grammy-award winning producer and songwriter Bryan-Michael Cox, and DJ Khaled, producer, radio personality and founder of We the Best Music Group, will join Pac Div to judge contestants leading up to the final round.
The Coldest MC 2011, will open for N*E*R*D and Pac Div on July 2 at the Coors Light event during the ESSENCE® Music Festival weekend, in New Orleans. Universal Music Group (UMG), the world’s leading music company, partnered with Coors Light on the Search for the Coldest program to provide this opportunity with artists N*E*R*D and Pac Div. UMG is also providing the winner with $10,000 of studio time to record a new track. “We decided to be a part of Search for the Coldest because it provides a fresh and new way to connect with our fans and it’s a smart and innovative contest,” said Pharrell Williams of N*E*R*D
Coors Light fans who are not MCs can also take part in Search for the Coldest through a fan appreciation sweepstakes. Music lovers who vote for their favorite performers online at searchforthecoldest.com may enter to win more than $50,000 in prizes. Daily prize giveaways include Universal Music Group music downloads for exclusive tracks, T-shirts, MP3 players, headphones. Five lucky voters will receive airfare and hotel accommodations for two to the 2011 ESSENCE® Music Festival, July 1-3, in New Orleans. Detailed information and contest updates available online at searchforthecoldest.com and at select locations where Coors Light is sold. To join the conversation the twitter handler is