Pharrell Williams is back to redefine hydration with the launch of his limited-edition Evian bottles in collaboration with Humanrace, his wellness brand. These bottles, available in blue for still and green for sparkling, carry the message “This Is The Fountain Of Youth” and Pharrell’s initials, “PW.” Launching in December, they’ll be available only at select U.S. retailers and restaurants, adding exclusivity to the stylish design.
Staying hydrated is fundamental. These bottles represent more than just water—they’re a reminder that self-care can be joyful. My collaboration with evian and Humanrace will hopefully inspire people to embrace the small moments that contribute to our overall well-being. The ‘Fountain of Youth’ phrase on the bottle is designed to start conversations at the dinner table and reminds us of the fundamental role water plays in our wellness.
This Evian x Humanrace drop follows their U.S. Open merch collab earlier this year and is just one of many projects Pharrell is spearheading. From his LEGO-inspired biography Piece By Piece to his visionary role as Louis Vuitton’s Men’s creative director, Pharrell continues to blend creativity with lifestyle, infusing every project with his iconic sense of style and purpose.