Uffie sat down with The Quiet Us to talk about her new album and about the Pharrell collaboration.
The Quiet Us: So how do you know Pharrell and how was it working with him on ‘ADD SUV’?
Uffie: I think when I was 19 I did a show with him in Japan and he was super awesome and he’s been one of my favourite artists for a long time… since I was a teenager I guess. And when I was working on ‘ADD’, he was my dream collaborator so I thought ‘Well, why not ask. It can’t hurt.’ And thankfully he did because he did an awesome job! But we weren’t able to go into the studio together unfortunately.
TQU: Pharrell’s a really interesting guy. I like the fact that even though he’s taken seriously in hip hop quarters, making beats for Clipse and being part of N*E*R*D, he’s also almost like this sensitive indie guy. Like there’s something of Morrissey about him almost.
U: Yeah, he’s known for this commercial bling hip hop but there is something very arty about him.
TQU: But given that ‘ADD SUV’ is supposed to be poking fun at materialism and that commercial hip hop lifestyle… you know, isn’t he a member of the Billionaires’ Boys’ Club?
U: Oh yeah, that’s funny! But I think he banished the bling. I think the guy has gone back to his roots. That’s what it feels like. He wasn’t wearing any in the video and that’s for sure.
TQU: So he’s retired all of his gold chains?
U: I think so.