On November 13th 2017, LOUIS XIII Cognac premiered “100 Years“- The Song We’ll Only Hear If We Care – a unique musical composition created by Pharrell Williams that will not be released until 2117. LOUIS XIII partnered with Pharrell on this innovative project due to a shared dedication to environmental issues. The original song is a creative expression of the delicate relationship between nature and time, and the effect humans have on their environment.
— Pharrell Williams (@Pharrell) November 14, 2017
Pharrell’s exclusive track was recorded onto a record made of clay from the chalky soil of the Cognac region, and stored in the cellars of LOUIS XIII in a state-of-the-art safe specially designed by Fichet-Bauche that is only destructible when submerged in water. If sea levels continue to rise at such an alarming rate due to climate change, scientists project that in 100 years, a significant portion of the world’s land might be underwater. The only way to guarantee this original piece of music will be heard again in 2117, one century from now, is if we address the tragic consequences of global warming – if we do not change our way of living, future generations will never be able to hear this song. “100 Years” by Pharrell Williams will be out in 2117, but only #Ifwecare.
“I love the fact that LOUIS XIII thinks a century ahead,” said Pharrell Williams. “We should all do the same for the planet. We have a common interest in preserving nature for the future. Each bottle is the life achievement of generations of men and women. It’s all about legacy and transmission.” Pharrell has long been passionate about preserving our environment and how important human action is to addressing climate change.
The one hundred lucky guests in attendance were not allowed to record the once-in-a-lifetime experience, so the song remains a secret for the next century. LOUIS XIII and Pharrell aimed to inspire these guests to take action and motivate others to get involved in the international effort to curb global warming. Check out the rest of the article HERE.
SZA reveals beats from a ten-time Grammy Award winner were not good enough for “Supermodel.” She tells Billboard that after recording the track, her first acoustic song, her superstar co-writer wanted to add an extra touch. “Pharrell tried to add drums,” she admits. But she rejected his suggestion, “because its such a quiet song.” She adds, “Everything we tried to add to that song did not work.”
SZA remembers she kept trying to add elements to “Supermodel,” only to realize it was better in its raw state. “This is the first time that’s ever happened to me — where I could not alter something to make it better,” she says. “It was either you keep it the way it is, or you scrap it, and I didn’t want to scrap it,” “Supermodel” opens SZA’s debut album Ctrl, and was featured in Issa Rae’s Insecure HBO series.
SZA – Supermodel (Pharrell Williams, Stix, Scum) (17′)
Here is a small video of Wiz and Pharrell working on some new material. It appears they’re working on an infectious new track called “Look What You Did To Me.” Soon, Skateboard P shows up to offer advice, when asked about his creative process. “I used to just be super impulsive and I didn’t think things out,” he explained. “[Now] I want them to have volume. Anything I do, I want it to have depth and purpose.”
After explaining that he often works as a “mirror” for his artists, Pharrell praised Wiz for his own creative efforts, celebrating his rapping, acting, label ownership, and hitmaking abilities. “A lot of times, we hear songs that are awesome and you really root for the person, like, ‘This person is great. Why can’t they figure it out?’ You can’t figure out, for the life of you, why they can’t make another record,” said Williams.
“You’re not one of those guys.” The video also features Pharrell and Khalifa rocking side to side while music is played in the studio, likely teasing a future collaboration from the duo. In the past, Wiz and Skateboard collaborated on O.N.I.F.C.’s “Rise Above,” which featured Tuki Carter and Amber Rose.
Wiz Khalifa – Rise Above feat. Pharrell, Tuki Carter & Amber Rose (12′)
Wiz Khalifa – Rise Above (DJ Freakiii Instrumental Remake) (12′)
Pharrell Williams sits down with 7-year-old interview guru Poppy Browne to discuss what makes the world-renowned musician and producer happy, which planet he’d live on, and his favorite song. To memorialize this epic encounter, Poppy and Pharrell take a couple Polaroid pictures.
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