Tyler, The Creator will be one of the first three artists on Williams‘ new label, I Am Other, aimed at launching a generation of self-motivated, Internet-savvy musical talent. “They’re not getting the recognition in the mainstream media, but in the digital world they dominate – the 16-, 17-, 18-year-old virtuosos all over the world coming out of nowhere and just taking stake in their position. The Others are multifaceted, pro-active people who live outside the box and aren’t confined by categories.” Pharrell