Crown Royal and Lebron James and Nike hosted the 11/11 Experience. LeBron and company took over the parking deck on Lincoln Road and turned it into a playground for launch of Lebron’s new LeBron 11 sneaker. The basketball legend presented a history of his shoes and how they have evolved with his career. LeBron took questions from kids and he even singed a few autographs. During the evening, Nike debuted a new commercial that was shot a few weeks ago on South Beach. Celebrities like Kenny Smith, Terrence J, Teyana Taylor and Pharrell Williams were on hand to celebrate with LeBron.
