Just a few weeks back, news emerged that Pharrell Williams had bought back his controlling stake in Billionaire Boys Club and ICECREAM, the labels he co-founded with NIGO back in 2005. It seems Skateboard P’s quest for world domination isn’t over yet, as it’s just been announced that the pop megastar is now a co-owner of Dutch denim label G-Star RAW.
The brand’s official press release states that Williams will co-own the brand, and his role will include overseeing the label’s collections, advertising and business strategy. ’’G-Star is an independently-minded and forward-thinking company. I believe they will be the definitive jeans brand of the 21st century. I am looking forward to be part of that mission and to co-create G-Star’s future.’’
The move follows two years of collaborations between the two partners, which included the “RAW For The Oceans” project, a collection of clothing crafted from recycled ocean plastic.