American Express announced that musician, producer, style icon and entrepreneur, Pharrell Williams will serve as the Creative Director of the Platinum Card. As the Creative Director, Pharrell will bring his creative vision and style to inspire and guide the global experiences, access and services that the Platinum Card is renowned for providing. As consumers’ tastes and passions evolve, American Express will continue to bring exceptional premium experiences and benefits to its Platinum Card Members across travel, music, dining, fashion, art, wellness and more.
Pharrell will set the creative direction for such experiences and events and inspire new cutting-edge collaborations and partnerships that meet the needs of the ever-changing premium consumer lifestyle. “I’m excited to be partnering with such a globally respected brand as American Express to inspire new innovative and creative premium experiences and work together to enhance the future of the Platinum Card,” said Pharrell Williams.
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“We want the Platinum Card and the experiences it offers to be influenced and shaped by our Card Members, so we’re thrilled to be working with long-time Card Member and creative visionary Pharrell to lead some of these efforts,” said Janey Whiteside, SVP of Global Charge Products, Benefits and Services at American Express. “Like many of our Card Members, he’s traveled the globe, he has an amazing imagination, and he loves to discover and share new experiences.”