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Pharrell Williams, G-Star RAW’s co-owner – welcomed friends of the brand Jaden Smith, Desiigner, D.R.A.M. and Joey Bada$$ to toast the latest launch of the G-Star Elwood X25 at a bespoke vintage Laundromat space. “The G-Star Mat is a space that embodies what the G-Star Elwood X25 stands for – creativity and self-expression. The new prints stand out and make a statement about who you are and what you want to say about yourself to the world.” Pharrell Williams said.

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Drawing on inspiration from across the globe, Pharrell has reimagined the classic G-Star Elwood in 25 bright and beautiful prints that meld motifs from the natural world – from poison dart frogs and butterfly fish to leopards and whale sharks – with beautiful renderings from diverse cultures: including ornate Indian paisley prints and Japanese kimono embroidery.

Pharrew With Desiigner
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Pharrell With India Graham
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Pharrell With Chloe Lukasiak
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