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Pharrell Williams & Co. get the retail bonanza off to a glittering start as shoppers scramble for online bargains. Chinese online shopping giant Alibaba says it took in nearly 20bn yuan (£2.1bn) in sales in a matter of minutes at the opening of its Singles‘ Day annual discount sale extravaganza. The event, originally a celebration of China’s lonely hearts, has become the world’s biggest online shopping spree, with takings beat those of its US equivalents, Black Friday and Cyber Monday, combined.

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Pharrell Williams was among the stars who helped get the eighth Singles‘ Day off to a glittering start. The actress and the singer joined co-founder and chairman Jack Ma and Chinese musicians and film stars such as Zhang Ziyi and Fan Bingbing in Shanghai to count down to the start at midnight on Friday. Kris Wu and Pharrell Williams performed ‘Double Eleven Day’ for the crowd, which will be soon out for sale produced by Pharrell Williams, you can check out their full performance below at 4:55:42

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*news.sky.com