Pharrell’s Louis Vuitton debut show for spring 2024 menswear collection garnered over 1 Billion Views, with 775 Million views on Louis Vuitton’s platforms and 300 Million from press accounts. Held during Paris Fashion Week Men’s, it generated massive social media buzz with 42,000 original posts and 1.2 million retweets.

The show’s main film has 15 Million Views, and Louis Vuitton reached 3 Million YouTube subscribers, becoming the top luxury label on the platform. The event also saw 10 Million TikTok followers and 100,000 new followers in hours. Comparatively, the fall 2023 show had 441 million views.