Super-producer and style maven Pharrell Williams took his talents, along with his taste-buds, to Washington, DC to launch the line of his new liquer, Qream. The invite-only event was held next to the White House, at the Decatur House. Free, Big G and Pusha T. were spotted. Peep the pix.
Pharrell & Jermaine Dupri
The stars came out on Tuesday night to celebrate the launch of ‘Qream’ Liqueur by Pharrell Williams. The launch was held at a private location and was filled with Atlanta’s best entrepreneurs, executives and icons in the music industry. Qream was developed in collaboration with Diageo & Grammy Award winning musician, Pharrell Williams. They invite women to “live deliciously” and “treat themselves royally”. Pharrell was instrumental in the development of the cream from the taste and bottle design to the marketing and advertising.
Brian Michael Cox & Pharrell Williams
“Inspired by royalty, I created this silly drink to celebrate the beautiful, independent and sophisticated woman of today. It is a truly elegant experience for the modern day queen and her court of friends.” ~ Pharrell Williams. Qream comes in two flavors; Strawberry Creme & Peach Cream, and can be served on the rocks, mixed for cocktails or baked into cupcakes and pastries.
It was an evening for the ladies. Or better yet, the queens who inspired the Q in Pharrell William’s Qream. Frosted in cherry-blossom pink, LIV was tricked out with chandeliers and lilies, and embellished with sequined pillows placed atop lavish, white chairs.
Swanky buckets cradled pear-shaped bottles of strawberry and peach Qream, designed by the hip-hop tycoon himself. This was the Miami launch party for Pharrell’s new venture — a low-calorie cream-based liqueur developed with the sophisticated woman in mind. Juice is unisex, though, he assured, so the dudes will like it too.
I finagled my way into VIP where a tower of sprinkled cupcakes awaited. Pharrell mingled with the high-profiles who came in full support. Even bad bitch Trina and skinnier-than-before Fat Joe showed face. Before the whole ordeal, I sat down with the rapper-singer-producer to talk Qream and music. You’ll be happy to know that the flavors don’t end with strawberry and peach. Soon we’ll have pumpkin spice, chocolate banana, and red velvet. You’ll be even happier to know, all girly drinks aside, Mr. Williams is back in the studio.
Crossfade: Qream with a Q is for the “queens” you say. Is there a specific kind of woman you’re targeting? Or did you have a certain woman in mind throughout the development of Qream?
PW: A professional woman. The woman that most women look up to because they have good taste in everything from the shoes to the news. We know that woman thinks about her shape. She’s very cognitive of what she puts into her body. We considered three areas. Number one was the consistency. It’s thinner and doesn’t make you feel like it’s fattening. Number two was that it has the same alcohol by volume as wine. The average woman has a glass of red wine a day, and [Qream] is significantly lower in calories. For the third consideration, we basically beat the compound down all the way down to 99.9-percent lactose-free.
Cascading sheer fabrics, beautiful massive floral arrangements, sumptuous leather chaise lounge chairs and a crowd of the rich, famous and fashionable created an ambience of luxury at the NYC launch of mega-producer Pharrell Williams’ Qream Liqueur. Celebs like Q-Tip, Jay-Z, Russell Simmons, Tyson Beckford and Santigold were there to test out the sweet creamy beverage designed with women in mind. One guest raved, “It tastes like strawberry milk—I love it!” BET.com snagged the N*E*R*D frontman to ask about the inspiration behind the delicious liqueur.
BET.com: What made you want to create a drink especially for the ladies?
PW: That was actually the angle that made the most sense because everything else was covered. The two holes that were out there were indulgence and women, so I decided to blend the two together. I didn’t want to be another guy making a vodka that tastes like rocket fuel.
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