The Hennessy Artistry represents a major artistic blending session, bringing together once-in-a-lifetime performances in luxurious modern surroundings with an exclusive array of Hennessy international city cocktails in Hennessy’s global mixing initiative by some of the most formidable names in music today with Pharrell Williams, Fall Out Boy, Miri Ben-Ari, Felix Da Housecat, DJ Steve Aoki, DJ D-Nice and DJ JusSke held in Paramount Studios.
The Hennessy Artistry LA event was further infused with flavour and styling from Hennessy’s new ‘Flaunt Your Taste’ ad campaign which Pharrell collaborated this year. Launched in 2006, the groundbreaking concept of Hennessy Artistry brings completely different genres of music to the one stage.
“Flaunt Your Taste” is about actively enjoying luxury, friends and the good things in life, People who flaunt their taste are trend setters who pursue their passions and aren’t afraid to stand out”. explained Caroline Sleiman, Brand Development Manager for Hennessy at Edward Dillon & Co,