Let me get this clear here, ‘I Am Other’ is not a new Music Label by Pharrell Williams, its a Boutique Label. There were rumours that Pharrell recently signed Tyler, The Creator judging to the picture they took together to his new music label, but that was just a misunderstanding.

Tyler will only be apart of the new Boutique Label. Skateboard P continues to extend his grip around pop culture. According to Variety, Pharrell has joined forces with United Entertainment Group to create a platform dedicated to spotlighting creative individuals such as himself.

This covers the spectrum of musicians, filmmakers, designers, artists and innovators, that will be then presented through ‘I Am Other’. “The first installment (of I Am Other) is about delivering those experiences through products, excursions, anything that is tangible to a human that can make their life easier,” Williams said. “A lot companies claim they can make the world better. We want to make lives easier and unlock what normally would seem impossible possible.” Thanks to Davy.

*ddotomen.com