Adidas launches the latest chapter in its Here to Create campaign titled “Calling All Creators.” Featuring some of the world’s most influential athletes, designers, and musicians in sport culture, Adidas unites all celebrities at one table to talk about their passion to create. Representing for hip-hop in the global campaign is long time adidas endorser and collaborator Pharrell Williams as well as G.O.O.D. Music President Pusha T.
During the sit-down, the celebrities speak on the impact of the Three Stripes brand on a global scale as well as the the recent product that launched from the brand. Highlighting the Boost technology, the Parley Ocean Plastic footwear collection and the Futurecraft 4D footwear as brand’s most innovative items in 2017, the celebrities are seen wearing the stand out products throughout the entire video ad.
The campaign, created in partnership with 72andSunny, debuts online today via the adidas YouTube channel and will be supported around the world, in over 33 different countries including the U.S., Canada, China, Japan, South Korea, the U.K. and France. As part of the campaign roll out, the Three Stripes will release a slew of products worldwide to tie in with this latest campaign.