Adidas launches the latest chapter in its Here to Create campaign titled “Calling All Creators.” Featuring some of the world’s most influential athletes, designers, and musicians in sport culture, Adidas unites all celebrities at one table to talk about their passion to create. Representing for hip-hop in the global campaign is long time adidas endorser and collaborator Pharrell Williams as well as G.O.O.D. Music President Pusha T.
During the sit-down, the celebrities speak on the impact of the Three Stripes brand on a global scale as well as the the recent product that launched from the brand. Highlighting the Boost technology, the Parley Ocean Plastic footwear collection and the Futurecraft 4D footwear as brand’s most innovative items in 2017, the celebrities are seen wearing the stand out products throughout the entire video ad.
Pusha T released the fourth installment of his collaboration with Adidas, “Bodega Babies,” on Saturday (Nov. 4). The EQT support shoe features a hard beige color top to bottom like the brown paper bags at popular corner stores in New York called bodegas. At ComplexCon, Billboard sat down with the Virginia rapper and G.O.O.D. Music president about his collaboration with Adidas and his pending album, King Push.
How did the fourth collaboration with Adidas come about?
Basically, I start all of my collaborations with a story. This is the fourth and last installment of EQT. I likened it to my childhood in a sense of how I grew up, my growth and development. A lot of people know I was raised in Virginia, but many people don’t know I was born in the Bronx. Moved to Virginia at a very young age, but all of my youth, summer time and holidays, was in the Bronx with my grandma.
Vic Mensa just released a new EP titled ‘The Manuscript’ that includes the Pharrell tune ‘OMG’ featuring Pusha T that we’ve seen Vic Mensa performing live LAST MONTH. Additional producers on The Manuscript include No I.D., Malik Yusef, and 1500 Or Nothin. Check out the tune below and make sure to cop the tune on iTunes.
Vic Mensa – OMG feat. Pharrell & Pusha T (Pharrell Williams) (17′)
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