It’s no surprise that Pharrell is a big fan of A Tribe Called Quest. Pharrell has always spoken about the inspiration he obtained from this Hip Hop group to pursue a career in music. Pharrell met the famous group in the 90s. Over the years, they developed a friendship eventually leading to Pharrell working with them on their album “Beats, Rhymes & Life.” Now they return with a clothing collaboration.
The Billionaire Boys Club x A Tribe Called Quest “The Space Program” Capsule. Dropping tomorrow at the NYC Flagship and site. Find out more and view the full capsule here: https://t.co/mCb7r7rThQ #bbcicecream #atcq pic.twitter.com/px0fifvhAp
— BBC ICECREAM (@bbcicecream) March 12, 2018
Consequence from ATCQ spoke on how the collaboration came to be. He stated, “We have a longstanding relationship with Pharrell. He’s publicly stated that he’s always been a student of the Tribe catalog and how “The Low End Theory” changed his life. We worked with him on “Beats, Rhymes and Life.” There’s always been this revolving door with Pharrell and Tribe. Even as of late, when the Grammy nominations came out, he was outside of Q-Tip’s video clip where he’s stating his displeasure with what happened, Pharrell took to Twitter to state how important Tribe was to him and to the culture as far as longevity in hip-hop. There has always been a respect there.”
The members of ATCQ recalled how they first met Pharrell when Ali Shaheed Muhammad began to bring him into the Tribe sessions. They describe their friendship with Pharrell as purely “authentic.” Consequence hints that there will be pure collector’s items for people. He follows, “It’s a dream collab to have Tribe and BBC together.” Ali explains, “With regards to the fashion side of [the collab], we wanted to be able to offer our fans more than just the regular tour T-shirt, which you find everyone doing. We want to be able to offer things that people will wear outside of just going to a concert.”