Virginia is making headlines with a $12 million commitment to bring Pharrell Williams‘ life story to the big screen, promising an $84 million economic surge statewide. Richmond and Virginia Beach will serve as the dynamic backdrop for this biopic, with incentives like $9 million in grants and a $3.35 million advertising push.
Pharrell’s decision to choose Virginia over a $15 million offer from Georgia speaks volumes about his bond with his roots. The production, slated for May 15 to Aug. 7, will involve a crew of 500, 25 actors, and 2,700 extras, sparking anticipation for a creative boom in the region.
Behind the scenes, Virginia’s film support programs stand strong, ensuring this cinematic dream becomes a reality. With stars like Kelvin Harrison Jr., directed by Michel Gondry, this biopic is poised to be a cultural masterpiece, celebrating the enduring legacy of a musical genius and the magic of home.