Pharrell Williams’ Icecream brand just dropped its debut women’s collection, fronted by rising Spanish rapper BB Trickz. Shot by Lauren Leekley, the campaign leans deep into Y2K vibes—think oversized houndstooth denim, metallic varsity jackets, camo, and crystal logos.
Staying true to its skate and hip-hop DNA, the line gives a playful spin on classic streetwear, now reworked to flatter the female silhouette, The new collection drops Monday online and at Selfridges, UK.
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