From Jenga To Uno: How Pharrell Made Play A Luxury Statement

You know Pharrell, always two steps ahead, whether it’s beats, boards, or wardrobes. The latest from Bottega Veneta, luxury Jenga sets crafted in walnut and leather, is fun, sure, but it’s exactly the kind of thing Pharrell would have quietly championed long before Vogue even wrote it up. He’s been blending music, fashion, and playful experiences for years, think Met Gala Uno tournaments, his collabs with Louis Vuitton, or N.E.R.D’s always inventive visuals.

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This isn’t just a game trend, it’s a Pharrell move. It’s tactile, it’s social, it’s unexpected, and it reminds anyone following TheNeptunes.org why he’s always at the intersection of culture, seeing the potential in moments most people miss, turning something as simple as a block-stacking game into a statement. Luxury, music, and play, Pharrell’s already there, and now the world is catching up.

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*vogue.sg

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