Asher Roth’s Creative Partner talks how they’ve been in the studio with Pharrell for 2 weeks back in 2011 where they recorded 12 tracks. “Please don’t tell him, but in fifth grade I stole my big bro’s friend’s Ma$e cd. It was the first rap CD I ever listened to. My favorite track that blared through the Sony Discman on the bus was “Looking’ At Me”, produced by a young Pharrell Williams and company. You probably have a similar story. Until later in life, you didn’t realize one of your favorite songs was masterminded by Pharrell. Before our parents fell in love with the soft spoken “aw sweetheart” from The Voice, Pharrell was already riding his first tsunami as a musician. Two decades later, when I didn’t have to steal CD’s anymore, I found myself in the studio for two weeks straight with Pharrell.
I should say it wasn’t my studio session. I was Asher Roth’s creative partner and playing a role to help with the content he was making at the time. For that stretch of time in Miami, FL, I hit the creative jackpot. Whether Pharrell was leading by action or directly teaching, that experience transformed how I came to understand the creative process. There were moments when Pharrell was dropping priceless knowledge, and I was low-key typing his gems into my phone. “I hope he doesn’t think I’m texting!” I thought.
The latest installment of #hashwednesday comes in the form of the Kenny Koller-directed video for “Rap Hands“. A rhythmic ode to rappers and their demonstrative hand gestures, produced by Fela.
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