An urban capsule collection highlighting Pharrell Williams’ longterm relationship with the House. The collection is available at the new Seoul flagship boutique from March 29th, in select boutiques worldwide from April 4th and chanel.com.
Highlights of an exclusive concert by @Pharrell Williams that followed the launch of the #CHANELPharrell collection in Seoul with guests Jennie Kim, Soo Joo Park, Irene Kim. #CHANELinSeoul
More on https://t.co/a3yUyItqT9 pic.twitter.com/krBohK861N
— CHANEL (@CHANEL) March 30, 2019
The Chanel ambassador and musician wore a street art-inspired purple hoodie embroidered with his own versions of Chanel logos to the launch party. He posed for photographs with local celebrities at the boutique, and then headed to Daelim Warehouse to enjoy performances by Jennie Kim and DJs Soo Joo, Anna and Plastic Kid, before taking to the stage himself.
Pharrell Williams spoke to WWD about designing the Chanel Pharrell collection, which launches in Seoul this week. As he prepares to launch his capsule line with Chanel in Seoul on Thursday, Pharrell Williams spoke exclusively with WWD about his friendship with Karl Lagerfeld, and how scrawling the word Chanel on his shoes turned into a groundbreaking collaboration with the French luxury brand.
WWD: You dropped an exclusive sneaker collaboration with Chanel in 2017, which generated a waiting list of 120,000 people for 500 pairs. When did you first discuss the possibility of expanding this into a full capsule line?
Pharrell Williams: The sneaker was the perfect storm since Chanel was taking over Colette. It was a suggestion that Karl, Bruno, Virginie and Eric embraced. The success of that one sneaker probably opened the door for the team to reach back out to me and offer me this amazing opportunity to create this capsule collection.
WWD: What can you tell me about the process of designing this collection with Karl Lagerfeld, Virginie Viard and the Chanel teams?
P.W.: The process was very simple because it was an open book. I created a mood board with my creative director, Cactus, which we presented to Karl and Virginie. From there they allowed me to go to every department and choose items and materials we wanted to use. A month or so later, Chanel already had samples for us to look at. I was sort of shocked at how quickly all of this happened.
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