Pusha T released the fourth installment of his collaboration with Adidas, “Bodega Babies,” on Saturday (Nov. 4). The EQT support shoe features a hard beige color top to bottom like the brown paper bags at popular corner stores in New York called bodegas. At ComplexCon, Billboard sat down with the Virginia rapper and G.O.O.D. Music president about his collaboration with Adidas and his pending album, King Push.
How did the fourth collaboration with Adidas come about?
Basically, I start all of my collaborations with a story. This is the fourth and last installment of EQT. I likened it to my childhood in a sense of how I grew up, my growth and development. A lot of people know I was raised in Virginia, but many people don’t know I was born in the Bronx. Moved to Virginia at a very young age, but all of my youth, summer time and holidays, was in the Bronx with my grandma.
Adidas had a very prosperous 2015, thanks in no small part to one Kanye West, whose YEEZY collections managed to generate a whole lot of revenue for the German sportswear company and even more hype. While West made no bones about the popularity of his footwear and apparel line, Pharrell Williams struck his own fortune with the Adidas Consortium Superstar collection.
According to Business of Fashion, Adidas recently produced a report of last year’s financial earnings. In it, the company detailed that it had sold 15 million pairs of Superstars – some of which Pharrell had no hand in creating – and, “at $100 or so per pair, accounted for almost $1 in every $10 adidas took in,” outperforming and outselling all shoes in the adidas range.
If you haven’t checked out Kanye West’s seventh studio album ’The Life Of Pablo’, Pharrell Williams is credited on the tune ’30 Hours’ which is produced by Kanye West, Karriem Riggins and Mike Dean and the reason Pharrell is credited on the tune is because it contains an interpolation of Nelly’s ’Hot In Herre’, make sure to cop the album on Tidal and check out the tune below.
Kanye West – 30 Hours (16’)
(Kanye West, Aubrey Graham, Mike Dean, Charles Arthur Russell, Cornell Haynes, Jason Epperson, Pharrell Williams, Charles L. Brown)
„Contains an interpolation of “Hot In Herre” written by C. Haynes, P. Williams and C. Brown and published by Jackie Frost Music (ASCAP)/Universal Music-MGB Songs//Ascent Music Inc./EMI Blackwood Inc./Nouveau Music/Songs MP/Swing T Publishing (BMI)“
Kanye West – The Life Of Pablo (2016)
01 – Ultra Light Beams feat. Chance The Rapper, Kirk Franklin, The-Dream & Kelly Price (Kanye West, Mike Dean, Chance The Rapper, Swizz Beatz, Rick Rubin, Derek Watkins, Plain Pat, DJ Dodger Stadium, Noah Goldstein)
02 – Father Stretch My Hands Part 1 feat. Kid Cudi (Kanye West, Mike Dean, Rick Rubin, Metro Boomin, DJ Dodger Stadium, Allen Ritter, Noah Goldstein)
03 – Father Stretch My Hands Part 2 feat. Desiigner & Caroline Shaw (Kanye West, Menace, Rick Rubin, Plain Pat, Caroline Shaw)
04 – Famous feat. Rihanna & Swizz Beatz (Kanye West, Havoc, Noah Goldstein, Charlie Heat, Andrew Dawson, Hudson Mohawke, Mike Dean, Plain Pat)
05 – Feedback (Kanye West, Charlie Heat, Noah Goldstein)
06 – Low Lights feat. Barbara Tucker (Kanye West, DJ Dodger Stadium, Mike Dean)
07 – High Lights feat. Young Thug (Kanye West, Mike Dean, Velous, Southside, Plain Pat, Noah Goldstein)
08 – Freestyle 4 feat. Desiigner (Kanye West, Hudson Mohawke, Noah Goldstein, Mike Dean, DJ Dodger Stadium, Caroline Shaw, Trevor Guerikis)
09 – I Love Kanye (Kanye West)
10 – Waves feat. Chris Brown & Kid Cudi (Kanye West, Charlie Heat, Hudson Mohawke, Metro Boomin, Mike Dean, Anthony Kilhoffer)
11 – FML feat. The Weeknd (Kanye West, Mitus, Metro Boomin, Noah Goldstein, Mike Dean, Hudson Mohawke, Andrew Dawson)
12 – Real Friends feat. Ty Dolla $ign (Kanye West, Boi-1da, Frank Dukes, Havoc, Darren King, Mike Dean, Noah Goldstein)
13 – Wolves feat. Caroline Shaw (Kanye West, Cashmere Cat, Sinjin Hawke, Mike Dean, Noah Goldstein, Caroline Shaw)
14 – Siiiiiiiiilver Surffffeeeeer Intermission feat. Max B & French Montana (Kanye West)
15 – 30 Hours (Kanye West, Karriem Riggins, Mike Dean, Noah G)
16 – No More Parties In L.A. feat. Kendrick Lamar (Kanye West, Madlib)
17 – Facts (Charlie Heat Version) (Kanye West, Metro Boomin’, Southside, Charlie Heat)
18 – Fade feat. Post Malone & Ty Dolla $ign (Kanye West, Anthony Kilhoffer, Benji B, Mike Dean, Ryan ‘Charlie Handsome’ Vojtesak, DJ Dodger Stadium, Noah Goldstein)
Directered by Shomi Patwary.
Pharrell thinks Kanye West’s surprising presidential bid declaration at last week’s MTV Video Music Awards (VMAs) was a smart move. “I think Kanye (right) knows exactly what he’s doing,” the US singer-songwriter-producer told The New Paper over the phone recently from Los Angeles, ahead of his upcoming concert here during the F1 weekend (Sept 18 to 20). “I just love that he took the time to express himself.
“His speech was one of the highlights of this year’s VMAs for me.” West’s announcement had capped off his rambling 10-minute acceptance speech after receiving the Michael Jackson Video Vanguard Award. Williams was also at the VMAs, where he performed his new single Freedom outside the Orpheum Theater in Los Angeles. But does he think West will really run for US President, or was he just joking?
“You’ll have to ask him,” Williams replied. “That’s the genius of Kanye – he knows how to get people talking.”
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