Pharrell Williams is a man of many talents, and now he can add festival organizer to that list. The producer/singer/rapper/fashion mogul welcomed the world to his hometown of Virginia Beach, Va. for the inaugural Something In The Water, a festival chock full of superstars and events that delighted both locals and visitors. From Jay-Z to Deepak Chopra to Virgil Abloh to Sylvia Rhone, Pharrell leaned heavily on the shield of his peers in the music and fashion industries to create something that hasn’t been seen in Virginia in well, ever.
Something In The Water was not just another Coachella or Lollapalooza — and it was clear that Pharrell, his team, and the folks who partnered with him were intentional about making sure the show went smoothly. 35,000 tickets for the event sold out far in advance, and beach accommodations were snapped up just as quickly. Something In The Water was essentially a proof of concept that Virginia could support this level and style of event. Something In The Water took place a few months shy of the 30th anniversary of what are now known as the Greekfest Riots.
In the summer of 1989, black college students partying in Virginia Beach over the Labor Day weekend clashed with police, prompting city leaders to call in the National Guard. Something In The Water also fell on the same weekend as College Beach Weekend, an event which has been a point of contention in recent years. Incidents of unanticipated violence rattled residents and made it more challenging for students to gather. Something In The Water is Williams’ love letter to his home city and state as it is a festival and community-organizing event.
An expanded community garden was unveiled Friday morning at the elementary school Virginia Beach native Pharrell Williams attended. Virginia Beach City Public Schools officials said in a news release the garden at Seatack Elementary School was funded by a private donation from Something in the Water and Virginia Natural Gas.
The garden’s opening came hours ahead of Pharrell’s inaugural Something in the Water festival at the Oceanfront. The school district says expansions to Seatack’s garden will include added wheelchair accessibility, a replacement for the existing tool shed and raised garden beds. The garden is one of three at the school, which has a Certified Wildlife Habitat designation from the National Wildlife Federation.
— Deanna Bettineschi (@DeannaWAVY) April 26, 2019
Beck just released his new single titled ‘Saw Lightning’ featuring Pharrell Co-Produced By Pharrell and Beck from his upcoming album ‘Hyperspace’ following 2017’s ‘Colors’. Beck has linked up once again with Pharrell Williams since 2017 for the track that sounds like a leftover from ‘Little Big Town’, nonetheless, it’s pretty dope, check it out below.
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