Pharrell Williams & Barney Waters
Pharrell Williams is exploring Japan – as the star of Palladium’s Fall/Winter 2011 campaign! The 38-year-old musician and producer is teaming up with the boots brand to “venture into the subterranean tunnels deep below” Tokyo, while also uncovering the city’s vibrant subcultures. “As a brand that explores urban environments, Tokyo has always been on our list” explained Barney Waters, Palladium’s VP of Marketing. “We’re excited to partner with Pharrell as he is the logical choice to lead this Exploration. He is connected to Japanese culture and will bring a credible perspective to what’s going on there.” Pharrell’s trek to Tokyo will be captured in a short film along with a gallery of images shot by photographer Peter Sutherland.
Palladium was founded in 1920 to make tires for the fledgling aviation industry. Tires were made by layering canvas bands underneath vulcanized rubber. Palladium’s expertise was so advanced that soon the majority of Europe’s aircraft were using Palladium Tires. After World War II, with aircraft manufacturing screeching to a halt, the demand for tires decreased dramatically. Palladium decided to open a plant in Pont De Cheruy, France, to start producing footwear that was as hard wearing as their tires.
In 1947 the legendary Pampa boot was born, and the functionality, comfort and durability were so outstanding that the French Foreign Legion adopted it for their use. The Foreign Legion put the boot to the test in the harsh desert conditions of North Africa, and throughout the rugged terrain of the Atlas Mountains. Today, the original design, classic lines and time tested utility are as relevant as they have ever been. Combining over 60 years of authenticity with modern manufacturing, premium materials and cutting edge styling, Palladium boots are ready to help you explore your street, your city, or the world.
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