Latto Talks Working With Pharrell
Latto‘s price is going up. Three months into 2022, the 23-year-old rapper cracked the Billboard Hot 100 top 5, peaking at No. 3 with “Big Energy,” a summer-ready flip reminiscent of Mariah Carey’s 1995 hit “Fantasy.” Latto even got Mariah on the remix. The gold-selling song appears on Latto’s sophomore album, 777, featuring appearances from Lil’ Wayne, Childish Gambino, Lil’ Durk and more. She also embarked on her first country-wide headlining tour with rising acts like Kali and Saucy Santana as support. Winning is becoming a thing for Latto despite her banging on the door of stardom since she was 8 years old.
Growing up, Clayton County, a Southside district in Atlanta, was Latto’s cradle. A-Town artists like Gucci Mane, OutKast, T.I. and Jeezy seasoned her taste for music and soon after, esteemed forces like Nicki Minaj exemplified how Latto could one day have the genre of rap on lock with her bars. In 2016, she won The Rap Game, a reality TV music competition headed by Jermaine Dupri and Queen Latifah. Latto turned down the winning deal to sign with J.D.’s famed label, So So Def Recordings. Projects Miss Mulatto, Latto Let ’Em Know and Mulatto followed. By 2020, she had inked a deal with RCA Records. Read more here.