Pharrell Williams and NIGO are teaming up again, this time, they’re blending fashion, art, and hospitality in the heart of Tokyo. Introducing Japa Valley Tokyo, a one-hectare creative retreat opening in 2027, just steps away from Yurakucho Station. Inspired by California’s Napa Valley but with a Japanese twist, this destination swaps vineyards for sake breweries and brings Pharrell & NIGO’s long-standing friendship to life in a cultural experience unlike anything before.
The site will include artwork by KAWS, rotating chefs, designers, and immersive pop-ups, all curated by the duo in partnership with NOT A HOTEL. This limited-run concept is about seasonal experiences, deep design, and cultural storytelling. Pharrell and NIGO are now official creative advisors for NOT A HOTEL, further cementing their influence in Japan’s future of boutique travel. Stay tuned for more. This is going to be huge for Tokyo and Pharrell fans worldwide.
