After a career making music videos, Milk saw the future—and it was virtual. Enter Vrse, the company he launched to provide filmmakers with all the tools they need to make VR movies: equipment, producers, even story development. And with ex-Google wunderkind Koblin as CTO, they’ll have the tech to maintain any vision and they just premiered their collaboration with Pharrell Williams who did the music for the project titled Life Of Us (2017), at the Sundance Film Festival, stay tuned for more information.