Pharrell is back with Moët & Chandon for a fresh Saint-Tropez summer campaign. The new collab celebrates Moët & Chandon Ice Impérial, the first Champagne created specifically to be served over ice. Pharrell also customized a limited-edition bottle, dropping without the usual white sleeve for the first time for 54 euros. Pharrell says the whole idea is about the senses: light, sound, scent, food and energy all connecting into one world. The campaign will roll out globally, including the U.S., Germany, Hong Kong, Sardinia, Mallorca, Zurich and Tokyo.
“I want people to feel something, and I’m obsessed with the details. The light, the sound, the scent, the food, the energy in the room. Everything has to connect to the senses and feel like one world we’re building,” P said. “In summer, on ice. That is the whole spirit of Ice Impérial. A large wine glass, three ice cubes. And if the moment calls for it, there’s a Spicy Mangosé cocktail we created for the season. But the point is to drink it your way. There’s no wrong answer,”. “When you are there, you get it right away. It changes your pace,”
